Summary
Established
in the early 1980s, our client has evolved one of the fastest growing, fully
integrated manufacturers of FMCG products in Sub Saharan Africa.
The
company has interests in agriculture, property development and supply chain
management.
To
ensure uninterrupted flow of raw materials, it runs a fully-fledged clearing,
forwarding, and total logistics solution setup in Mombasa.
The
company is looking for talented, mature, self-starters to fill the Brand Manager position in its Uganda based
operations.
Purpose of the job: Reporting directly to the General Manager – Marketing, the Brand Manager will monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for your brand portfolio.
Purpose of the job: Reporting directly to the General Manager – Marketing, the Brand Manager will monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for your brand portfolio.
You
will be responsible for developing plans and executing projects and initiatives
that support the broader short and long-term marketing strategy
Key Responsibilities
Key Responsibilities
- Steward of the
brand that supports our new brand promise, brand vision, brand position,
brand architecture and achieves overall business goals for the brand.
- Proactively
provide leadership in implementation of the brand vision, position and
strategies for the brand portfolio
- Participate in
brand strategy development and implementation
- Work
collaboratively with marketing communications to execute packaging designs
consistent with a determined communications hierarchy and a global style
guide.
- Participate on a
cross-functional team to develop new products following the process,
including analyzing information to help set the sales forecast and
financials and writing concept statements for consumer testing.
- Analyze consumer
trends and information, and categories to help identify product categories
to enter as future sources of growth.
- Drive consumer
understanding and insights that define the prime prospects’ needs,
attitudes and values in order for consumers to have stronger and more
impactful brand experiences.
- Lead consumer
and brand learning plan development and oversee execution and findings of
research studies.
- Assist in
development of pricing & pack strategies, to improve margin.
- Conduct analysis
and periodical reviews of the brand, competitive, category, customer and
consumer trends to enhance the brand’s equity and marketplace performance.
- Review channel
and customer-specific point-of-purchase trade plans and provides feedback
on consistency with marketing plan.
- Lead and collaborates
with Product Development Manager and production teams to develop and
execute innovation platform pathways, product innovation and renovation.
- Work with
channel marketing and sales to identify ways to generate incremental sales
and/or profitability.
- Develop growth
targets, business objectives and brand strategies for the brand portfolio
that aligns with corporate business plan.
Skills
and competencies
- Bachelor's
Degree majoring in Marketing or its equivalent.
- At least 5 years
of working experience in the FMCG field.
- Possess an
instinctive feeling about future product concepts
- Demonstrated
good analytical skills
- Ability to work
proactively and meet deadlines
- Innovative and
creative
- An excellent
communicator, both verbally and in writing
Working
conditions:
- This role will
involve constant travel to different locations.
- May require
working for long hours.
How
to apply:
Send
your application including a cover letter indicating your desire to work with
our client; a detailed CV highlighting relevant experience, details of current
and expected salary, a daytime phone contact, email address, and the names of
three professional referees before Tuesday 21st May 2013 to:
Adept
Systems
Management Consultants
P O Box 6416, Nairobi,
Management Consultants
P O Box 6416, Nairobi,
GPO
00100
Email:
recruit@adeptsystems.co.ke
Only short listed candidates will be contacted.
Only short listed candidates will be contacted.
Please
note that we do not charge fees for receiving or processing job applications.
