The Safisana Group
Limited (a Group of companies) which comprises of various subsidiary companies
that have been founded to offer home improvement solutions is looking for a Brand Manager.
The Brand Manager will be involved in:- Researching
consumer markets, monitoring market trends and identifying potential areas
in which to invest, based upon consumer needs and spending habits
- Looking
at the pricing of products and analysing the potential profitability
- Generating
names for new and existing products and services, coming up with ideas for
new packaging designs, including shape, size, colours, fonts and imagery
- Overseeing
the production of TV adverts, newspaper and magazine advertisements,
direct mail packs, email campaigns, websites, exhibition stands, road
shows and liaising with art designers, copywriters, media buyers and
printers
- Checking
marketing copy
- Supervising
the sign off of marketing literature and campaigns, liaising with legal
and compliance personnel, ensuring the designs and messages meet the
company brand and regulatory guidelines
- Monitoring
product distribution and consumer reactions through focus groups and
market research
- Coordinating
the launch programme to external customers as well as employees.
- Represent
the company at all creative meetings, including photo and film shoots.
- Create a
lasting impression among consumers and improving product sales and market
share.
- Monitor
market trends and oversee advertising and marketing activities to ensure
the right message is delivered for their product or service.
- Work
closely with many teams, including product developers, researchers,
marketing personnel and creative agencies to make sure the company brand,
values and image are followed.
- Attend
product launches, conferences and exhibitions.
- Regularly
travel to attend meetings with creative agencies.
- Create
brand guidelines and making sure that employees follow them.
- Oversee
the entire creative process for a single product, or group of products and
services.
The ideal candidate should
- Have an
instinctive feeling about future product concepts
- Have
good analytical skills
- Be a
good listener, able to respond to results and consumer research
- Be an
excellent communicator, both verbally and in writing
- Be
enthusiastic about our product area.
- Have a
Degree in Public relations, Marketing, Bcom or social sciences
- At
least 1 year experience
Applications (CV and cover letter) should be sent strictly via
e-mail to info@safisanahomeservices.com and should reach us not later than 15th
April 2013.
Safisana Group Limited is an equal opportunity employer and does not discriminate against: color, race, nationality, ethnic or national origin, religion or belief, gender, marital status, sexual orientation, age, HIV/AIDS status and disability.
Only short listed candidates will be contacted.
Safisana Group Limited is an equal opportunity employer and does not discriminate against: color, race, nationality, ethnic or national origin, religion or belief, gender, marital status, sexual orientation, age, HIV/AIDS status and disability.
Only short listed candidates will be contacted.
Canvassing will lead
to automatic disqualification.