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Safaricom Jobs in Kenya

VAS Manager

Reporting to the Head of Internet and Content, the position holder will be responsible for implementing approved VAS strategy to drive growth in revenue and delivering sustained usage of existing and new VAS products within Internet and Content Department. 

The job holder will also be responsible for the development and execution of activities to ensure growth, innovation, competitiveness and leadership of the specific VAS portfolio in the market.

Key Responsibilities:

  • Delivery of forecasted revenue targets and growth in distinct usage of existing VAS services;
  • Identification, development and commercialization of new revenue generating VAS in conjunction with the products team;
  • Develop VAS marketing campaigns in liaison with Marketing communications and agency and execute the same via different media channels;
  • Drive the positioning of VAS within the market place through strategic marketing and PR;
  • Delivery of brand perception and loyalty amongst existing customers based on preference, ease of access and innovations to maximize customer experience with VAS;
  • Drive the customization of VAS for key market segments and ensuring that commercial partners adhere to Safaricom standards on QoS and VAS service accessibility;
  • Increase usage of VAS to address customer needs, service information, customer convenience and ease access by customers to the business;
  • Develop and implement innovations that enable customers to derive more satisfaction from VAS;
  • Create awareness on VAS support services and innovations.
Role requirements;
  • Degree in Sales and Marketing or a business management discipline;
  • 5 years hands on brand or product management in a highly competitive commercial environment;
  • Technical Knowledge, skills or experience will be an added advantage;
  • Innovative and creative;
  • Strong communication skills;
  • Team player and Customer focused;
  • Strong experience in project and business management;
  • Confident, intelligent and presentable
  • Highly organized, conscientious and detail oriented.

EBU Customer Value Manager

EBU_ECVM_January_ 2013
Reporting to the Senior Manager-Enterprise Planning & Pricing, the job holder will provide insights into the Enterprise customer behavior and develop usage stimulation strategies and implement action plans that will improve Customer retention.

Key Responsibilities
  • Conduct Customer and Subscriber profiling with an objective of providing insights key in growth of existing revenue streams;
  • Segmentation of EBU Subscribers into HVC and Base using a scientifically defined matrix, maintain data base this subscribers and monitor movement regularly;
  • Segmentation of EBU Customers into Commtechs scientifically defined matrix, maintain data base of such customers and monitor movement regularly;
  • Define clearly rules of customer acquisition with an aim of ensuring EBU acquires quality customers as measured by cost of acquisition, ARPU and Churn levels;
  • Using the CVM Models, identify opportunities and implement viable revenue and usage stimulation initiatives;
  • Assess impact of various promotions/usage stimulations on revenue and make viable recommendations to the business;
  • Conduct regular analysis on customer trends;
  • Define, Review and Maintain EBU loyalty program in line with business changes by ensuring proper churn management across all segments;
  • Report on Management of EBU Customer Contract Cycle process detailing all expiring customer contracts and proposed value proposition to ensure renewal of contract;
  • Annual Benchmarking on Industry Loyalty programs with a view of maintaining EBU leadership in customer retention.
Minimum Requirements
  • A Post graduate degree in MBA Economics,  BCOM,  IT or Actuarial Science with at least 5 years’ experience in strategic planning and customer management;
  • Project management skills will be an added advantage;
  • Highly organized, conscientious and detail oriented;
  • Innovative and creative;
  • Strong communication skills;
  • Team player and Customer focused;
  • Strong experience in project and business management;
  • Confident, intelligent and presentable.
If you are up to the challenge, posses the necessary qualification and experience, please send your resume and application letter indicating why you are the most suitable candidate for the role clearly quoting the job title and Ref No to the address below by Thursday 7th  Feb 2013.

Senior Manager - Talent Acquisition
Safaricom Limited
Via email to:

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