VAS Manager
RF:CBU_VM_Jan_2013
RF:CBU_VM_Jan_2013
Reporting
to the Head of Internet and Content, the position holder will be responsible
for implementing approved VAS strategy to drive growth in revenue and
delivering sustained usage of existing and new VAS products within Internet and
Content Department.
Key Responsibilities:
- Delivery of
forecasted revenue targets and growth in distinct usage of existing VAS
services;
- Identification,
development and commercialization of new revenue generating VAS in
conjunction with the products team;
- Develop VAS
marketing campaigns in liaison with Marketing communications and agency
and execute the same via different media channels;
- Drive the
positioning of VAS within the market place through strategic marketing and
PR;
- Delivery of
brand perception and loyalty amongst existing customers based on
preference, ease of access and innovations to maximize customer experience
with VAS;
- Drive the
customization of VAS for key market segments and ensuring that commercial
partners adhere to Safaricom standards on QoS and VAS service
accessibility;
- Increase usage
of VAS to address customer needs, service information, customer
convenience and ease access by customers to the business;
- Develop and
implement innovations that enable customers to derive more satisfaction
from VAS;
- Create awareness
on VAS support services and innovations.
Role
requirements;
- Degree in Sales
and Marketing or a business management discipline;
- 5 years hands on
brand or product management in a highly competitive commercial
environment;
- Technical
Knowledge, skills or experience will be an added advantage;
- Innovative and
creative;
- Strong
communication skills;
- Team player and
Customer focused;
- Strong
experience in project and business management;
- Confident,
intelligent and presentable
- Highly
organized, conscientious and detail oriented.
EBU Customer Value Manager
Ref:EBU_ECVM_January_ 2013
Reporting
to the Senior Manager-Enterprise Planning & Pricing, the job holder will
provide insights into the Enterprise customer behavior and develop usage
stimulation strategies and implement action plans that will improve Customer
retention.
Key Responsibilities
Key Responsibilities
- Conduct Customer
and Subscriber profiling with an objective of providing insights key in
growth of existing revenue streams;
- Segmentation of
EBU Subscribers into HVC and Base using a scientifically defined matrix,
maintain data base this subscribers and monitor movement regularly;
- Segmentation of
EBU Customers into Commtechs scientifically defined matrix, maintain data
base of such customers and monitor movement regularly;
- Define clearly
rules of customer acquisition with an aim of ensuring EBU acquires quality
customers as measured by cost of acquisition, ARPU and Churn levels;
- Using the CVM
Models, identify opportunities and implement viable revenue and usage
stimulation initiatives;
- Assess impact of
various promotions/usage stimulations on revenue and make viable
recommendations to the business;
- Conduct regular
analysis on customer trends;
- Define, Review
and Maintain EBU loyalty program in line with business changes by ensuring
proper churn management across all segments;
- Report on
Management of EBU Customer Contract Cycle process detailing all expiring
customer contracts and proposed value proposition to ensure renewal of
contract;
- Annual
Benchmarking on Industry Loyalty programs with a view of maintaining EBU
leadership in customer retention.
Minimum
Requirements
- A Post graduate
degree in MBA Economics, BCOM, IT or Actuarial Science with at
least 5 years’ experience in strategic planning and customer management;
- Project
management skills will be an added advantage;
- Highly
organized, conscientious and detail oriented;
- Innovative and
creative;
- Strong
communication skills;
- Team player and
Customer focused;
- Strong
experience in project and business management;
- Confident,
intelligent and presentable.
If
you are up to the challenge, posses the necessary qualification and experience,
please send your resume and application letter indicating why you are the most suitable
candidate for the role clearly quoting the job title and Ref No to the address
below by Thursday 7th Feb 2013.
Senior Manager - Talent Acquisition
Safaricom Limited
Via email to: hr@safaricom.co.ke
Senior Manager - Talent Acquisition
Safaricom Limited
Via email to: hr@safaricom.co.ke