Internal Research Manager
I. Provide Management Expertise
Position Location & Travel Potential: One position based in TechnoServe Uganda-EADD Office with possible but limited travel across Uganda.
Start Date: ASAP
Job Duration: At least 6 months
Contacts: jkariuki@tns.org or mmangeni@tns.org
II. General Company Information
TechnoServe, Inc. is an international non-profit development organization founded in 1968.
Its mission is to help entrepreneurial men and women in poor
rural areas of the developing world to build businesses that create jobs,
income and economic opportunity for their families, their communities and their
countries.
III. Program Purpose:
TechnoServe is working with Heifer International and the International Livestock Research Institute to implement the East Africa Dairy Development Program (EADD) in targeted districts in Uganda, Rwanda and Kenya.
EADD will move smallholder, women and men farmers out of poverty
by improving their participation in the dairy value chain.
The vision of success for the EADD is that the lives of 179,000
families—or approximately one million people—are transformed by doubling
household dairy income by 2018 through integrated interventions in dairy
production, market-access and knowledge application.
In Uganda, EADD been working to improve marketing of milk through formal channels to expand access to profitable markets and generate income for smallholders.
Working in collaboration with dairy processors and milk
collection centers (MCC), EADD has been focusing on improving productivity and
milk quality, setting-up of value added services for farmers, and building
capacity of processors and MCCs.
Given that the traditional market (those dairy products that are
not processed prior to consumption) comprises an estimated XX percent of the
Ugandan market, EADD has been working with Traditional Markets (TMs) since
inception and acknowledges the importance of these distribution channels.
As such, EADD seeks to promote the “regularization” of these
market channels in addition to our work with processors.
Lack of information about the size and composition of the consumer dairy market is a major barrier to recommending strategies to formal-market processors and to MCCs seeking to diversify their marketing strategies.
This consumer study will be a first step toward developing
strategies for formal-sector processors—including consumer campaigns and new
products and packaging—and for MCCs—including routes-to-market, direct
marketing to consumers, and new products.
To ensure delivery of consumer market study outputs, TechnoServe EADD (Ug) is recruiting a consultant to manage the market research process.
The consultant will work directly with the market research
company, Uganda SBM, Uganda CD and TNS Regional Program Manager.
IV. Scope of Work
The key objective of this assignment is to ensure quality results from a contracted market research firm. The consultant will be expected to manage the entire research process and the contracting of the research organization.
Activities
The consultant’s activities will cover the following;
Research process
- Recruitment
of a competent consumer market research company
- Support
the research company to develop a sampling plan and procedure
- Work
with the research company to develop data collection tools
- Ensure
effective data collection techniques are applied
- Supervise
data collection
- Ensure
appropriate data analysis method is applied
- Provide
back-stopping for consumer report
- Organize
for presentation of the results to stakeholders
Strategies to develop the consumer market
- From
the consumer report, identify target consumer segments by size and growth
opportunity and key barriers to increased consumption.
- Propose
appropriate product and marketing mix to address these barriers
- Identify
stakeholders that are best equipped to develop and roll out these
marketing strategies and develop proposed roles and activities for each
- Identify
existing Government of Uganda policies that may positively or negatively
affect strategies to increase consumption
- Benchmark
the Uganda case against neighboring countries and other relevant
comparables to develop case studies that might provide insight as to how
to grow and develop the Uganda consumer market
- Translate
the results of the consumer market survey analysis into stakeholder
engagement strategy goals, messages, and activities
Staff development
- Train
TNS staff on any identified area of interest
Deliverables
Management of market research
- Work
plan developed and signed off
- Consumer
market company recruited
- Research
plan developed
- Sampling
procedure and data collection tools developed and agreed upon
- Reliable
data collected
- Presentation
meetings organized
Further analysis of consumer survey
- PPT
report on consumer-market survey analysis focusing on the following areas:
- Description
of priority consumer segments, including socio-demographic
characteristics, size of the segment, usage characteristics and attitudes,
need-states, and current barriers to increased consumption
- Recommendations
on product/marketing mix (including key activities) to address barriers
for each priority consumer segment
- Identify
key stakeholders to champion key activities to address barriers
- Recommend
preliminary EADD engagement strategy with each of the major stakeholders
- Recommend
role for TNS relative to EADD
- Reports
of presentations to EADD and other stakeholders
Staff development
- TNS
staff trained on a common area of interest.
V. Skills Required
Qualified consultant should have the following qualifications and skills;
Qualified consultant should have the following qualifications and skills;
- Team
management skills
- Background
in marketing research
- Strong
interpersonal communication and information-gathering skills
- Ability
to structure and manage complex tasks
- Demonstrated
problem-solving skills
- Proven
ability to work independently, delivering high-quality end products
- Excellent
analytical skills
- Excellent
writing and PowerPoint presentation skills
VI. Fees and Expenses
Consultancy fees will be as par agreement between the consultant and TechnoServe
TechnoServe, Inc. is an equal opportunity employer.