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Senior Commercial Manager Job in Kenya


Senior Commercial Manager

Our client an IT Company is seeking to recruit a highly motivated individual for the position of Senior Commercial Manager who will be responsible for marketing digital product and solutions, pricing, revenue enhancements, and revenue assurance. 

The position reports to the CEO but will, occasionally, functionally report to the other Directors on a project by project basis.

This role will be responsible for product line contribution; increasing the profitability of existing products, new products or content and business development. 


It may also involve working with the telecommunication networks to improve product support and therefore revenue volumes.

The Senior Commercial Manager is a critical position that will provide operational support to the CEO in strategic areas of the Business. 

He / She will, therefore, likely possess a unique blend of commercial and technical knowledge; have a big picture vision and the drive to make that vision a reality. 

He must enjoy spending time in the market-place to understand market demands and find innovative contents for the broader market.

A competitive market based salary will be negotiated.

Duties and Responsibilities

He / She will manage the commercialization and go to market sales strategy of all company’s products and services. Key responsibilities will include:
  • Managing digital content offering based on target subscriber base and marketing targeted offering to new and existing customers on all GSM platforms and GSM phones.
  • Gathering market insights on most popular content types by subscriber profiles (age and LSM).
  • Creating cost-effective media (digital and social network sites, radio, TV and print) adverts and managing corresponding budget for optimal ROI.
  • Analyzing revenue and traffic trends by product and tweaking offerings for better yields vis-a- vis spends.
  • Understand the subscriber consumption patterns, the products uptake and product cycles in order to sustain longer product uptakes for subscription services.
  • Provide input and approving web pages design, including graphics, animation functionality, page infrastructure and application.
  • Brokering and maintaining content partnering agreements, negotiating, and reviewing these agreements..(licensing should be a technical function)
  • Managing the content aggregation process and budget for each short code or keyword of corresponding product content.
  • Management of Pay Per Click (PPC) campaigns to achieve optimum ROI for individual active search terms for each of the major search engines
  • Input and approving web pages design, including graphics, animation functionality, page infrastructure and application.
Skills /Attributes Required

Qualifying candidate is likely to have an undergraduate level in commerce (marketing or business administration degree) or Engineering and a solid experience in the telecommunication and mobile-phone contents and products marketing and selling. 

He or she will be comfortable in the e-commerce generally but specifically have:
  • Past experience with web technologies including social sites and mobile telephony and media marketing especially digital media and monitoring.
  • Good communication skills (verbal and written), and ability to analyze data and extract insights.
  • Ability to commercialize an idea from concept to revenue generation.
  • Highly developed operational and execution ability (Action oriented)
  • Experience of running and evaluating online marketing campaigns, which will include the management of Pay Per Click (PPC) campaigns.
  • Minimum undergraduate level in marketing or business administration.
  • Should be in possession of a valid driving license.
Interested candidates should send their updated CV to careers@kcr-hr.com on asap.

NB: Only shortlisted candidates will be contacted.

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