The Nation Media Group, the largest independent media house in
East and Central Africa with operations in print, broadcast and digital media
and which attracts and serves unparalleled audiences in Kenya, Uganda, Tanzania
and Rwanda is seeking to recruit an experienced and self-motivated individual
to the position of Television Programming Manager.
Reporting to the Managing Director, the incumbent will have overall oversight
of the programming department which is responsible for content planning and
market benchmarking; acquisition and scheduling in line with the station’s
overall viewership ratings objectives and associated target audience profiling.Programming Manager
Job Ref: HR-PM-04-2012
Job Purpose
The core purpose of this position is the competitive acquisition, scheduling and management of programming for NMG’s television channels.
In addition, the incumbent will also actively interpret quarterly audience research, ensure scheduling is responsive to research and work closely with marketing to develop competitive and creative concepts for all programming genres and blocks.
The successful candidate will also oversee content publicity and promotion on both television and the website for all television channels.
The job requires a keen interest in media consumption, consumer behaviour and the competitive landscape in East Africa, excellent judgment, negotiation and interpersonal skills.
Key Responsibilities
Working with a small team, the core responsibilities of the job are as follows:
- In
consultation with research and other TV managers and in-house teams,
manage and develop market- appropriate and effective television schedules.
This includes the acquisition of third party content and daily performance
monitoring and management of on air transmission;
- Consolidate,
in partnership with the marketing and sales team, the audience Research
function within the organisation, as a key input into strategic and
tactical decision making at the corporate level as well as across business
units;
- Develop
and manage annual budgets for programming, acquisitions and all other
related aspects of broadcasting programming;
- Ensure
the optimal use of funds and all related resources;
- Develop
and maintain high-level supplier relationships;
- Oversee
contract adherence, contract renewals & deal structuring;
- Monitor
performance of channels its brand awareness, appreciation and viewership;
- In
consultation with Head of TV, source local commissioned and co-produced
content and ideas that will enhance the station competitiveness and grow
ratings;
- Oversee
the administration and management of local content suppliers and
commissioned producers;
- Oversee
the day to day operations of the in-house team of schedulers and
acquisitions administrators.
Education, Experience & Skills Required
- Bachelor’s
degree in communication, media or marketing and a minimum of five years of
experience in media or related environment, preferably in a substantial
& strategic position;
- Television
experience preferred; experience in advertising agency or research house
is an added advantage;
- Knowledge
of the East African media & consumer landscape with keen interest in
media consumption trends in the region;
- Highly
developed sense of responsibility & accountability with excellent
judgment, combined with initiative flexibility required to thrive in a
start-up;
- Excellent
written and spoken communication, presentation and negotiation skills;
- Excellent
ability to create and maintain high-level, productive relationships with
both internal and external stakeholders;
- Proven
management skills of people, resources and projects.
If you meet the above criteria, apply online at http://careers.nationmedia.com before 13th April 2012.