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Sales Manager Job in Kenya

Major Objectives of the Position:

Deliver Sales Targets of 20 million per month & Strategic Forecasts agreed upon by Directors & the General Manager.

Development of a robust Target Market process as well as a continual re-assessment of this process.

Management of costs: working within accepted Revenue: Cost ratios.

Position the company as the brand seller in the market place ensuring it has community and industry impact

Creating a highly motivated and energized sales team.

Ensuring strong culture of adherence to internal process/policies to achieve a strong sales monitoring discipline.

Job Profile: 

Primary Purpose:

  • Developing sustainable structures & strategies that deliver consistent revenues whilst ensuring revenue growth , customer acquisition, within a prescribed Target Market
  • Coaching and developing a sales team to achieve greater sales through delivering the best quality products and service while controlling costs
  • Holding focused meetings & strategy sessions with key sales representative and channel distributors/agents to monitor set goals and objectives.
  • Formulating effective sales policies that assist sales reps, showroom managers and dealers in promoting sales.
  • Design high performance agency and alternative distribution channels models to achieve set business targets.
  • Ensuring that all relevant reports on the units and company are reviewed regularly and appropriate action taken to improve performance
  • Working Closely with the General Manager, undertaking competitive sales & market surveys to advise management & directors on market trends
  • As directed by the General Manager, effectively representing the company at Trade Expos and Technical Forums to promote the different products
  • Consolidation or compiling of orders and projections and co-ordination with the Operations department to ensure proper stocking levels are maintained
  • Enhancing customer retention & satisfaction
Organisation Chart

Immediate Manager’s Title: General Manager

Titles of other positions: Operations Manager

Reporting to the same: Finance Manager

Immediate manager: Administrative Assistant

The Position:
Manager – Sales 

Titles of positions reporting directly to the incumbent: 
  • 4-5 Sales Representatives
  • Regional Sales Heads
  • Customer Service Officer
Specialized Skills 
  • Education: Minimum Bachelors Degree.
  • Sales management position for a period of 3 years especially from the building and construction sector will be an added advantage.
  • Good working experience of MS Office is a must.
  • Industry Expertise: Proven knowledge in Construction and building products will be an added advantage
Work Experience:
  • Proven ability to develop Country and Regional Sales Strategies & Policy & Structure.
  • Leadership skills to lead sales team, including demonstrated ability to build and support teams in a collaborative manner;
  • Strong cross-functional orientation: ability to interface with other parts of Operations, Finance, Business devt.
  • Strong communication and presentation skills
  • Strong product knowledge across a broad product range
  • Proven ability to act as a Industry Trends Expert
Special Skills:

Management or Execution Skills

Areas requiring complete familiarity
  • Excellent Negotiation Skills
  • Strong Project Management Skills
  • Ability to work under pressure.
  • Management / supervision

Areas requiring complete familiarity
  • Responsible for building, training and motivating a team
  • Team work / team building
  • Self Starter and personal initiative
  • Flexibility / Good listener
  • Strategic Planner
  • Initiative/Results Driven
  • Self motivated and confident with the ability to work independently

Areas requiring complete familiarity
  • Strong Communication & interpersonal Skills
  • Management of diversity.
  • Negotiation capabilities.
  • Openness and Respect.
  • Ability to create a good reputation with customers/industry.
  • Maintain good contact with the Directors and other support /collaborating functions

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