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How to turn a job application into an interview

My daughter did an experiment for me not long ago. She applied to job openings she'd found on a couple of job websites. She was a recent college graduate and her resume looked similar to those that cross your desk. It was well done--no typos--and the cover letter was nice too, specifically addressed to each organization's human resources manager. No photocopied mass mailing for her.
She mailed the applications and waited. And waited. And waited. Finally, she got a handful of “no thanks, but we will……..

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