Our client a leading
hospital group in Kenya is looking to fill the position of Business Development
Manager
Main duties and responsibilities
Marketing strategy
Main duties and responsibilities
Marketing strategy
- Developing
the hospitals overall marketing plan
- Developing
the Marketing budget and ensuring that the marketing spend is well within
the budget
Brand management
- Ensuring
that the organization is well positioned within the market through robust
brand strategies.
- Product
development; designing and coming up with new products to effectively
compete within the market
- Advertising
and promotion of products and service offerings
- Market
segmentation by differentiating the organization to ensure that they are
the service provider of choice
- Develop
effective and competitive Pricing strategies
Market research
- Keeping
abreast of the offerings in the market through Market intelligence
- Carry
out internal research to establish how to improve on client service
delivery to ensure client retention
- Carry
out feasibility studies
Development
- Generate
new business ideas such as development of new facilities with supportive
information
- Develop
strategies to gain entry into new markets
Personal attributes
The candidate should display the following attributes:
The candidate should display the following attributes:
- Good
networking skills
- Should
have Initiative
- They
should be socially bold and have good communication skills
- Methodical,
organized and highly energetic individual
- Have a
high level of integrity
- Should
have an Entrepreneurial attitude
- Should
be Results focused
- Should
be Strategic in their planning and execution
- Creativity
should be evident
- Openness
to feedback
- Should
have insights into the market and be analytical
Qualifications
- Degree
in Marketing and PR
- Understanding
of the industry
- At
least 2 years experience in the same industry
Please send your CV to recruitment@xantiaconsulting.com stating
your currents salary,
Only shortlisted candidates will be contacted
Only shortlisted candidates will be contacted