Kenya
Commercial Bank, renowned for its diversity and growth in the Region is
currently strengthening its support for group operations and business with the
aim of maintaining Best Practice whilst
also responding to the growing Business needs to support internal and external
Customer Service delivery objectives and increase shareholder value.
To this end the following challenging positions have arisen and candidates with the requisite competencies and qualifications described below are hereby encouraged to apply.
Brand Manager, Personal Banking
Job Ref: MKT
03/2012To this end the following challenging positions have arisen and candidates with the requisite competencies and qualifications described below are hereby encouraged to apply.
Brand Manager, Personal Banking
The Position:
Reporting to the Marketing Manager Retail, the role is responsible for the articulation of marketing roll out plans and the subsequent successful rollout of the same in conjunction with the respective Business Units as assigned.
Key Responsibilities:
- Planning
- Development and implementation / execution of marketing plan for
Personal Banking.
- BU
Engagement - Work closely with the unit heads, product development team
and sales teams to stay abreast of operational capabilities.
- Campaigns/Promotions
- Work with partner agencies/suppliers to ensure timely execution and
performance tracking of promotional projects and campaigns.
- Project
management - Coordinate partner agencies and suppliers to execute product
activations for Personal Banking products effectively within set
timelines.
- Market
Intelligence - Track and analyze assigned product performance through
sales numbers and value, Monthly SOV and Monthly competitor advertising
and industry trends, and in turn prepare monthly reports.
- Sales
team linkage - Work closely with regional sales teams and branches to
ensure sales support at different marketing activations.
- Procurement
and Merchandise Management - Liaise with Procurement to ensure correct
specification and ordering of merchandise and suppliers sourcing in
accordance to budget and business needs while maximizing savings through
effective negotiations with service providers.
- Budget
management - Monitor budget expenditure and ensure timely preparation of
invoices, PO’s, payment.
The Person
For the above position, the successful applicants should have:
For the above position, the successful applicants should have:
- University
Degree in a business field/Equivalent.
- 1
year management experience in a marketing role or managing an agency
relationship in an organization.
- Knowledge
of sponsorships and negotiations.
- Knowledge
of competitor modeling and consumer insights.
- Experience
in current marketing trends.
- Proven
experience in research applications.
- Experience
in positively engaging with stakeholders.
- Excellent
analytical skills.
- Computer
literate - in particular competence in MS Office applications.
- Planning
& Organizational skills.
- Ability
to work effectively under pressure and tight deadlines.
If you believe you can clearly demonstrate your abilities to meet the criteria given above, please submit your application with a detailed CV, stating your current position, remuneration level, e-mail address and telephone contacts quoting the job title/reference in the subject field to recruitment@kcb.co.ke.
To be considered your application must be received by 27th January 2012.
Only short listed candidates will be contacted.
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