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Brand Manager (Television & Research) Job in Kenya

Brand Manager (Television & Research)

 HR/MKT 01/2011

SS Level:
 BE 3


The Role

Reporting to the Marketing Manager the successful applicant will be responsible for the development and management of Television Brand with the aim of achieving and maintaining leadership positions in the market.

Duties and Responsibilities

  • Prepare and implement annual brand plans to achieve set targets.
  • Ensure brand profitability is achieved through optimal management of resources.
  • Collect, analyze & prepare brand reports and conduct competitive market analysis.
  • Develop and implement brand communication strategies.
  • Liaise with external agencies in developing and implementing brand strategies.
  • Plan and coordinate market research activities.
  • Identify and initiate brand improvements to meet changing market needs
  • New product development.
  • At least a Degree in Marketing or Business Administration from a reputable University.
  • A Post graduate Diploma in Marketing from a recognized institution will be an added advantage.
  • 5 years experience in brand marketing in a large organization preferably media industry.
  • Excellent communication, interpersonal and supervisory skills.
Interested candidates who meet the above criteria may send their applications stating their current remuneration and enclosing detailed CVs, copies of certificates and testimonials, names of three referees, day time telephone contacts, so as to reach the undersigned on or before Friday 28th October 2011.

The Managing Director
Kenya Broadcasting Corporation
P.O. Box 30456

Only shortlisted applicants will be contacted.

We are an Equal Opportunity Employer

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