Thousands of fresh graduates are looking for
employment against limited opportunities. Why would an employer who is already
overwhelmed with job applications select you over other candidates? Can you be
distinguishable from the rest of the pack? Companies have long known the
importance of making a name for their products and services to set themselves
apart from their competitors. They brand and market themselves aggressively.
And just like those companies, individuals face
competition every day, whether they are aware of it or not. This makes it
essential for us all to think we must brand and market ourselves. Consider
Heidi Klum, who although shorter than the standard model, has managed to take
her career to heights higher than previously imaginable. She is now an actress,
a television host and a fashion designer all rolled into one.
