Senior Manager - M-PESA Marketing Job in Kenya

Financial Services SBU

Senior Manager - M-PESA Marketing

FS – SMMM-MAY 2011

Reporting to the Head of Department -M-PESA Strategy within the Financial Services Business Unit, the job holder will be responsible for growing and executing M-PESA Marketing strategy through effective market brand management, trade marketing, people management and strategic communications in line with business unit objectives.

Key Responsibilities
  • Oversee the M-PESA brand management function and drive global recognition of the M-PESA brand.
  • Drive traditional marketing strategy to ensure maximum reach to unbanked and banked populous.
  • In liaison with the HoD - M-PESA Strategy and the Marketing Business Partner steer approved M-PESA Communications strategy.
  • Proactively communicate on counter fraud in liaison with Risk Business Partner.
  • Development of presentations for Financial Services in line with business requirements.
  • In liaison with the Strategic Marketing team co-ordinate M-PESA related PR activities.
  • Manage the approval, budgeting and prioritization of M-PESA marketing initiatives and concepts while effectively managing the product portfolio to respond to market opportunities and competitive pressures locally and abroad.
Minimum Requirements:
  • Bachelors Degree in Sales or Marketing.
  • At least 8 years hands on experience in marketing with at least 3 years in a managerial role.
  • Highly organized, conscientious and detail oriented.
  • Excellent Interpersonal and Communications Skills
  • Good Presentation, Negotiation and Leadership Skills.
  • Planning & Organization Skills.
  • Proactive results and performance oriented individual.
If you feel that you are up to the challenge and possess the necessary qualification and experience please send your resume and application letter.

Please indicate your experience and why you are the most suitable candidate for the role clearly quoting the job title to the address below.

The deadline for application is 27th May 2011.

The Senior Manager; Talent Acquisition,
Safaricom Ltd
Nairobi
Via email: hr@safaricom.co.ke

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