Financial Services SBU
Marketing Business Partner - Financial Services
FS – MBA-MAY 2011
Reporting to the General Manager – Financial Services, the job holder will support research and consumer insights, co-ordination of media communication, brand management and advertising.
They will also conduct competitor analysis and develop marketing channels that encompasses the unique selling propositions.
Key ResponsibilitiesMarketing Business Partner - Financial Services
FS – MBA-MAY 2011
Reporting to the General Manager – Financial Services, the job holder will support research and consumer insights, co-ordination of media communication, brand management and advertising.
They will also conduct competitor analysis and develop marketing channels that encompasses the unique selling propositions.
- Responsible for communicating and providing support to financial services business unit by coordinating marketing activities that deliver the Marketing strategy.
- Acting as the liaison for providing the advertising and promotional briefs to the agency.
- Ensuring management of creative agency to deliver strategic initiatives for the Financial Services Unit.
- Working closely with Research and Consumer Insight to support Financial Services unit in initiating market research and analyzing consumer needs.
- Measuring post launch impact analysis and reviewing strategy to determine areas of success and improvement.
- Implementing product campaigns and developing marketing collateral and channels that encompasses the Unique Selling Propositions (USP).
- Managing the budget for the department through proper forecasting, budgeting and cost management.
Minimum Requirements
- A degree in Sales and Marketing, Business Administration or related course.
- A masters degree in Sales & Marketing will be an added advantage;
- 6 years hands on experience in an advertising or marketing field of which 3 years must have been in a managerial position, preferably in a telecommunications company or advertising agency.
- Highly results and performance oriented.
- Excellent team player with good Leadership/mentoring/management skills.
- Ability to develop external partnerships and strategic alliances.
- Excellent Negotiation/Influencing and presentation skills.
- Strong creative and conceptual skills.
- Attention to detail with excellent interpersonal and communications skills.
- An excellent planner and organizer.
Please indicate your experience and why you are the most suitable candidate for the role clearly quoting the job title to the address below.
The deadline for application is 27th May 2011.
The Senior Manager; Talent Acquisition,
Safaricom Ltd
Nairobi
Via email: hr@safaricom.co.ke
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