Our client is a global multinational Food & Beverage company, worldwide leader in most of its category portfolio. With global or local specific brands and products, the core focus is to meet the diverse needs and preferences of consumers all over the world.
Operating in Africa for more than 80 years, the Company has 5 markets within, the Equatorial African Region being amongst them. The regional operations are co-ordinated from Nairobi, Kenya to offer shared service across countries in Central, East, part of Southern Africa including the Island markets and Horn of Africa.
With this regional expertise, the Company aims at enhancing the business potential of this region, which is seen as an important source of future growth, and bring it up to the level of performance that the Company experiences in other regions of Africa and the world.
By reinforcing business and product categories focus, making operations more efficient, developing cross fertilization or enhancing peoples’ knowledge transfer and empowerment, this shared service expertise is expected to accelerate growth and meet the company’s high ambition for the Region.
Our client continues to be viewed as one of the leading global companies in Corporate Social Responsibility, particularly in the developing world. Being a committed leader in environmental performance, they ensure that natural resources are preserved and that waste management enjoys much attention in all operations worldwide.
The company is an equal-opportunity employer with robust talent management policies, and systems. They value and reward individual and team contributions to business results.
Job Summary
Reporting to the Business Executive Manager, Dairy, the Brand Executive will develop and manage the implementation of the marketing program for availability, visibility, image, price as well as awareness for Nutrition segment in the Equatorial African Region. Continually monitoring the portfolio’s performance and managing the administration of the portfolio’s expenditure program.
Responsibilities
- Develop and implement comprehensive business and marketing plan with respect to Dairy.
- Manage, coordinate and review cross-functional activities/meetings with respect to product group.
- Exhibit an agreed standard of product knowledge and consumer insight.
- Initiate market research with a view to understanding product performance, collecting consumer data and translating the same to action.
- Meet budgeted requirements across all parameters e.g. volume/Product Fixed Marketing Expenses (PFME)/Marginal Contribution.
- Manage implementation of an agreed pricing policy and strategy.
- Work closely with National Sales Manager, Key Account Managers and Sales Representatives, including stakeholders within the industry.
- Implementation of category management plan across core categories, including key point of interaction drivers.
- Ensure optimal availability of product over short and long term.
- Identify, analyze and implement “other trade channel” strategies.
- Update, check, agree and submit rolling forecasts.
- Conceptualization and realization of new products; product turn over and profit objectives within a specified time to market.
- Initiate and co-ordinate new packaging development in compliance with Company Branding Policy.
- Meet consumer requirements for taste and functionality within required cost parameters.
- Monitor and action compliance with packaging and product quality standards.
- Bench mark product and packaging against competition to attain required preference.
- Prepare all communication to meet internal standards as well as adhering to local legal requirements.
- Implement and evaluate approved consumer communication plan according to internal processes or requirements.
- Investigate and implement packaging improvements with respect to functionality, innovation/renovation with maximum cost efficiency
Requirements
- Degree in Business related course
- 5 years of experience in Marketing & Sales background
- Professional course – CIM
- Analytical & strategic thinking skills
- Ability to effectively communicate with all divisions / groups within the organization
- Effective interpersonal and active listening skills
- Knows their way around the P&L
- Comfortable with systems & tools
- Excellent team player
- Working knowledge of another language (French or Portuguese) additional advantage
How to apply:
Send your application including a cover letter indicating your desire to work with our client; a detailed CV highlighting relevant experience, details of current and expected salary, a daytime phone contact, email address, and the names of three professional referees by close of business Friday 17th September 2010.
Adept Systems
Management Consultants
P O Box 6416, Nairobi, GPO 00100
Email: recruit@adeptsystems.co.ke
Web: www.adeptsys.biz
Management Consultants
P O Box 6416, Nairobi, GPO 00100
Email: recruit@adeptsystems.co.ke
Web: www.adeptsys.biz
Only short listed candidates will be contacted.
Please note that we do not charge fees for receiving or processing job applications.
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