Overall Purpose of the Job
The purpose of this position is to ensure that strategies and policies are developed and implemented to enable the University foster growth through increased enrolment and strategic networks in the context of the overall corporate mission and vision.
Responsibilities
The purpose of this position is to ensure that strategies and policies are developed and implemented to enable the University foster growth through increased enrolment and strategic networks in the context of the overall corporate mission and vision.
Responsibilities
- Ensure compliance of the department’s activities with the organization’s strategy
- Develop, coordinate and implement the University’s overall marketing strategy
- Oversee the prospecting and identifying new opportunities and market penetration methods in the education sector
- Coordinate, develop and implement policies and procedures and systems to foster the growth of the University
- Explore potential commercial business opportunities as identified in the market in education sector
- Develop and submit fundable business proposals to development partners in the education sector
- Undertake competitor analysis and designing short and long term plans
- Develop and recommend appropriate products/programme and pricing structures for the University
- Liaise and network with local and international education related agencies
- Prepare and present regular status reports on the organization business status
- Develop, manage and monitor the business development budget
- Carry out systematic analysis of the University market positioning in order to establish strengths and map scope for growth
- Plan and execute business development initiatives through leading the initiation of contacts, deliberations on opportunities and implementation of relationships
- Provide market intelligence on University strengths by conducting research in relevant field, collaboration with other education institutions
- Perform any other duties as may be assigned from time to time.
Knowledge, Experience & Qualifications
Educational Qualifications:
Educational Qualifications:
- MBA -Marketing
Professional Qualifications
- Postgraduate Diploma in Marketing
Working Experience:
- 7 years experience, two of which must be in Business Development position in a service environment.
Technical Skills/ Competencies:
- Strategic mindset and ability to put emerging issues in the context of the University mission, vision and strategy
- Leadership and team management
- Project management skills
- Negotiation skills
- Conceptual, analytical and evaluative skills
- Good interpersonal and communication skills
- Integrity
- Planning and organizational skills
- Proactive, initiative and good networking skills.
- IT Proficiency
How to apply
You may apply by emailing your CV and application letter to recruitment @ iu.ac.ke
The closing date for this application is 23 April 2010.
Please note that no paper applications will be considered.
Only Shortlisted candidates will be contacted
IU is an equal opportunity employer.
You may apply by emailing your CV and application letter to recruitment @ iu.ac.ke
The closing date for this application is 23 April 2010.
Please note that no paper applications will be considered.
Only Shortlisted candidates will be contacted
IU is an equal opportunity employer.
