The overall objective of the position is to design and implement the Universities marketing strategy in line with the Universities vision and mission and to steer the growth of the University through increased enrolments, collaborative arrangements and systematic market surveillance
Responsibilities
Responsibilities
- Direct all internal and external marketing activities in line with the University’s marketing strategy.
- Design marketing campaigns and networking opportunities for the university programs in line with the University’s positioning strategy.
- Provide feedback to the University on any relevant market perceptions for improvements in service delivery.
- Identify for initiation, evaluating and
maintaining; critical partnerships and relations for the University - Prepare reports of findings, illustrating data graphically and translating complex findings into written text
- Managing relationships with key business partners; high schools, Government Ministries, relevant industry contacts.
- Brand management and communications; including regular brand awaits to determine brand perception in the market.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Monitor competitors’ activities and trends and advise.
- Conduct research on potential customer opinions and marketing strategies.
- Direct all internal and outsourced research initiatives.
- Oversee the high school certification program.
- Carry out any other duties as may be assigned from time to time.
Technical Skills/Competencies
- Good administrative and coordination skills
- Good market intelligence skills
- Ability to effectively supervise, motivate, train, mentor and manage staff
- Good networking and relationship building skills
- Excellent communication skills
- Proficient in MS Office
Experience and Qualification for Marketing Executive
- Bachelors degree in Commerce (Sales and Marketing)
- Higher Diploma in Marketing will be an added advantage
- 5 years experience in Marketing in Service sector.
Experience and Qualification for Asst. Marketing Executive
- Diploma in Marketing
- 3 years experience in Marketing in Service sector
How to apply
You may apply by emailing your CV and application letter to recruitment @ iu.ac.ke
The closing date for this application is 9th April 2010.
Please note that no paper applications will be considered.
Only Shortlisted candidates will be contacted
IU is an equal opportunity employer.
You may apply by emailing your CV and application letter to recruitment @ iu.ac.ke
The closing date for this application is 9th April 2010.
Please note that no paper applications will be considered.
Only Shortlisted candidates will be contacted
IU is an equal opportunity employer.
