Senior Manager, EPICS, Africa, Job in Kenya - Coca-Cola

Responsibilities

  • Helping the system to maximize Return On Investment around partnerships and their activations, leveraging them as catalysts to accelerate our business growth.
  • Brief, manage, and optimize the appointed activation agencies and other stakeholders working to deliver projects.
  • Oversight of agency roster and selection to ensure strong relationships, good direction, diversity of skill sets and perspectives, and appropriate pricing (in partnership with procurement)
  • Ensure the full integration and effectiveness of all strategy plan activities working in very close collaboration and partnership with the Category, Human Insights, and Frontline teams.
  • Provide leadership, expertise, and direction to all aspects of the activations in collaboration with related teams.
  • Develop and implement highly effective coordination and communication processes across all teams involved in different projects, both internally and externally leveraging the new The Coca-Cola Company Operating Model & Networking Organization
  • Lead and steer the execution of global and local brand and passion point marketing strategies/concepts across all categories.

Role Requirement


  • Bachelor’s degree required. Master desired
  • 7 years of relevant business/marketing experience.
  • Expertise in assets and experience in marketing. Deep knowledge of events, activations, and sponsorship
  • High ability to implement complex brand experience projects and manage external relationships with critical stakeholders.
  • Good understanding of the Africa and culturally aware of differences and specificities across the country
  • Ability to lead multiple external relationships.
  • Ability to work in Agile cross-functional teams.
  • Ability to lead and develop large and multi-market teams
  • Strong negotiation skills desirable

Skills

  • Teamwork; Project Management; Data Driven; Strategic Communication Planning; Human Insights; Results-Oriented; Cost Negotiations; Licensing Negotiations; Integrated Marketing

How To Apply

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