Sales Executive Job in Kenya

Job Purpose

The overall purpose of this job is to conduct sales at the designated area/location –supermarkets, shops, wholesalers and direct customers in line with the set targets and company guidelines.

Key duties and responsibilities

  • Devise strategies to find new prospects and sales leads and convert them into customers;
  • Conduct market research to identify selling possibilities and evaluate customer needs;
  • Actively seek out new sales opportunities through cold calling, networking and social media;
  • Set up meetings with potential clients and listen to their wishes and concerns;
  • Prepare and deliver appropriate presentations on products and services;
  • Create frequent reviews and reports with sales and financial data for decision making and monitoring product movement;
  • Ensure the availability of stock for sales and demonstrations;
  • Negotiate/close deals and handle complaints or objections from customers;
  • Collaborate with team members to achieve better results;
  • Gather feedback from customers or prospects and share with internal teams;
  • Collect orders through the merchandisers and ensure that they are fulfilled in a timely manner;
  • Ensure all the proceedings from the sales is collected and deposited accordingly;
  • Reconciliation of the daily sales – opening stock vs closing stock vs cash from sales; and
  • Any other responsibilities assigned to the job holder by the supervisor from time to time.

Working relationships

  • Internal Relationships: Accounts, Warehouse
  • External Relationships: Customers

Knowledge, experience and qualifications required

  • Certificate in Sales and Marketing, (Diploma)
  • Minimum of 1 year experience

Technical & Behavioural competencies

  • Product knowledge
  • Proven experience as a Sales Executive or relevant role
  • Proficiency in English
  • Excellent knowledge of MS Office
  • Thorough understanding of marketing and negotiating techniques
  • Communication skills
  • Fast learner and passion for sales
  • Self-motivated with a results-driven approach
  • Aptitude in delivering attractive presentation

Responsibility for finances and physical assets

  • The job holder has no responsibility for equipment, finances or stock except for the stocks and work tools assigned.


  • The jobholder’s decision-making authority is within existing guidelines and includes providing recommendations to facilitate final decisions


  • The job requires normal level of confidentiality.

Working Conditions   

  • Working Environment: The job holder is exposed to minimal disagreeable conditions
  • Job Hazards: The job has minimal exposure to hazards or risks.

How To Apply

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