Marketing Officer Job in Kenya


  • Planning & overseeing new market initiatives & ensure marketing campaigns are executed within budget limits,
  • Recruitment of new Sacco members
  • To provide feedback to the SACCO on members’ issues and expectations
  • Reactivation of Dormant accounts
  • Market and sell all Sacco products and services to all Sacco members, customers and prospects.
  • Formulate and implement marketing plans including relevant customer acquisition and develop programs.
  • Achieving set targets for alternative banking channels
  • Providing information for decision making through properly prepared and timely reports.
  • Take responsibility for specific market campaigns within regions
  • Organizing and hosting presentations and customer visits
  • Attend relevant trade exhibitions and meeting to recruit
  • Keeping track of members/customers with outstanding Sacco Loans
  • Prepare and submit monthly reports
  • Carryout regular market research, competitor and customer surveys.
  • Identify market and develop ways of entry into the markets.
  • Support events planning and management for all Sacco activities, e.g. Member Education, AGM, Ushirika Day, ASK Shows, etc.
  • Research on new products and services
  • Update and manage social media pages and online interactions
  • Any other duties as may be assigned by the Head of Operations

Job Competencies (Knowledge, Experience and Attributes / Skills).

Essential skills and Key Attributes

  • Market intelligence and business development skills
  • Demonstrated ability to develop new business opportunities and improve the profitability and competitive performance of the business
  • Excellent communication, influencing and presentation skills.
  • Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients
  • Ability to lead and work within a team
  • Exceptional organization skills and a strong work ethic
  • Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution
  • Ability to handle pressure and meet deadlines
  • Good understanding of the internal policies, systems and procedures of a SACCO
  • Creative and innovative.
  • Computer literacy skills with Demonstrated experience in Microsoft Office, spreadsheet and PowerPoint applications


  • A Bachelor’s Degree in Marketing, Economics, Commerce or Business Management Business related degree
  • A bias in Marketing preferred
  • At least 2-3 years’ experience a similar environment preferably a financial institution

How To Apply

We are an equal opportunity employer and value diversity in our organization, all interested applicants should send their applications together with a detailed Cover letter and CV to with a clear subject line “JOB TITLE”. Female candidates are highly encouraged to apply. Only shortlisted candidates will be contacted.   Applications should reach us no later than 8th July 2024.