Marketing Officer Job in Kenya

Emerge Egress Consulting is a HR Management & Training Consulting Firm established in 2017 based in Nairobi. In essence it focuses in Recruitment, Business & Marketing Strategy and Training Programs for various sectors. We partner with clients in various industries and sectors in order to meet their various needs.

Role Objective

A young hospital in Nairobi seeks to add to their team a forward thinking yet creative individual with business savvy abilities in order to improve their awareness, increase their revenue and client satisfaction.

Core Duties and Responsibilities

  • Contribute in the implementation of marketing strategies
  • Organize and attend marketing activities or events to raise brand awareness
  • Plan advertising and promotional campaigns for products or services on a variety of media (social, print, digital etc.)
  • Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
  • See all ventures through to completion and evaluate their success using various metrics
  • Prepare content for the publication of marketing material and oversee distribution
  • Conduct market research to identify opportunities for promotion and growth
  • Collaborate with managers in preparing budgets and monitoring expenses
  • Develop, implement and deliver sales targets as per sales plan.
  • Identify and create product wise customer data base, target list and masters.
  • Establish, develop and maintain business relationships with consultant doctors and medical fraternity, insurance companies and corporate clients.
  • Build relationship with external partners who include key corporate clients, insurance firms, referring doctors and hospitals within the region.
  • Conduct regular need based market research to gather relevant data in order to analyze products, services, competition and trends.
  • Gather and document regular feedback from clients, communicate to respective heads of departments and work on a clear action plan.
  • Effectively communicate and promote products, services, packages, plans, features, and benefits to existing and prospective clients.
  • Organize and manage events like health camps, disease detection camps and CSR activities.
  • Contribute to the long-term marketing plan to drive forward agreed company objective.
  • Holistic marketing of the facility, the facilities available and the various services offered and popularize, create awareness of all health services etc.
  • Compile and distribute financial and statistical information monthly, and writing field visit reports on daily basis.
  • Maintain, build and update a mailing database.
  • Maintain continuity among work teams by documenting and communicating actions, irregularities and continuing needs.
  • Perform other duties as assigned.

  Job Specifications and Qualifications

  • Bachelor’s degree in Marketing, Business Administration or relevant field.
  • Minimum 2 years’ experience in sales from a recognized hospital or diagnostic centers.
  • Excellent knowledge of MS Office and marketing software (e.g. CRM)
  • Proficiency in Digital and Social Media Apps use
  • Proven experience as marketing officer or similar role.
  • Graphic Design Skills using various tools is an added advantage.

    Key Competencies

  • Excellent communication, presentation, negotiation, interpersonal, PR and relationship building skills.
  • Solid knowledge of marketing techniques and principles
  • Good understanding of market research techniques, statistical and data analysis methods
  • Excellent organizational and multi-tasking skills
  • Outstanding communication and interpersonal abilities
  • Creativity and commercial awareness
  • Team player with a customer-oriented approach

How To Apply

If interested in the position and meet the above requirements, kindly send your CV on or before 05th July 2024 to the email and indicate the position applied for in the subject line. Only shortlisted applicants will be contacted.