Agribusiness Manager Job in Kenya

Job Description

Reporting to the Operations and Growth Lead/Commercial Lead, the Agribusiness Manager will be responsible for implementation of Digifarm’s growth and business development initiatives in the assigned territory. This role will augment the top and bottom lines through continuous growth in valuable customers and transactions, drive new customer acquisition at scale, test marketing strategies, refine user experiences and analyze market/customer data to efficiently attract the right customer mix on an ongoing basis.

The role will guide, coordinate, and provide support to operations teams in executing growth plans and inform Digifarm’s product development by providing actionable insights to product teams to prioritize building functionality that attracts, engages, and retains customers profitably. The role will bring input to expansion of the total addressable market/territory and explore adjacent markets, products, demographics to expand the viable customer universe over time.

The role will be located in Mt. Kenya, Rift Valley and Greater Western.


Business Development and Tactical Execution

Build a sales pipeline and follow up tracker with lead times to drive business growth in terms of active buyers/ aggregators/cooperatives and farmer numbers.

Deliver on Digifarm revenue for the assigned territory as per the set monthly, quarterly, and annual targets. 

Achieve the Digifarm territory acquisition and transaction targets as per set business case.

Coordinate and deliver exceptional continuous Digifarm Agent/partner Training programs based on agreed plan.

Understand market and territory dynamics mapping out opportunities and insights for markets and value chains.

Plan and execute Digifarm commercial campaigns across different channels.

Customer Acquisition, Engagement and Retention

Customer education and awareness of all Digifarm products and services (generic and promotional) to the buyers, agents and farmers/consumers.

Drive new customer acquisition through partnerships, referrals etc.

Drive commercial activities along the customer value chain from initial connection maximizing lifetime engagement and spending.

Partner with product & tech teams to build/refine product features and optimize user experience/product to increase engagement and retention.

Execute promotional programs, loyalty schemes, nudges, cross selling that increase retention.

Driving the merchandising of Digifarm brand within relevant channels and the trade to ensure that visibility is maximized in line with brand strategies and the needs of the market.

Data Analytics, Performance Monitoring and Reporting

Prepare regular reports and presentations to update management on the execution of key business development/growth initiatives, outcomes, and challenges.

Drive data-driven decision-making by presenting growth insights and recommendations to senior management and stakeholders.

Ensure data privacy and security measures are implemented and followed in accordance with regulatory requirements and industry best practices.

Stay up to date with the latest advancements in data analytics and technology to identify opportunities for innovation and process optimization in business development. 

Stakeholder Management

Drive a collaborative and high-performing culture. 

Engage and promote knowledge sharing and continuous learning. 

Establish and maintain strong relationships with key stakeholders, including clients, senior executives, and business partners in assigned region.

Collaborate with other teams to foster a holistic and integrated approach to growth management and execution of key growth initiatives in assigned region.

Communicate effectively to convey Digifarm growth vision, progress, and achievements.

Performance management with business partners in assigned territory.

First line of customer Support on Digifarm solutions.

Key performance indicators

Adherence to set Digifarm Key Commercial Objectives, results and commitments for the assigned territory. 

Successful roll out of new Integrated Digifarm solutions and services in time, and most efficient manner.

Growth and retention of set Digifarm solutions customers.

Compliance with all relevant regulations and internal processes, policies, and procedures. 

Agile Maturity rating, Employee Engagement (eNPS) and Productivity.

Core competencies, knowledge and experience

Customer Obsession

Deepen team connection to our customers and communities.

Foster authentic relationships with customers and partners that build trust.

Explicitly take customer-centric decisions and take personal ownership to achieve results.

Simplify processes through digitalisation and promote a digital mindset and digital first customer experience.

Stay focused on the big priorities, know when to make meaningful trade-offs and demonstrate brilliant execution.


Create an inspiring vision for your team to drive strategy and performance.

Show ambition and courage, empowering others to go beyond the plan.

Bold and challenge teams to reimagine how things are done.

Prompt new thinking and ideas by asking “what if” questions.

Use knowledge of the external environment (customers, partners, competition, external bodies) to identify and act on opportunities for growth at pace.


Create psychological safety so everyone can have an impact.

Fuel innovative ideas from others and test them to enable growth.

Explore successes and failures with curiosity and resilience; fearlessly recognizing lessons learned.

Share your ongoing learning and personal purpose with others.

Learn fast from digital adoption, using learnings to drive simplicity, scale, and efficiency.


Articulate your team’s role in making our strategy happen, prioritizing and aligning resources with current and future needs.

Actively collaborate to break silos and hold your team accountable to do the same.

Develop others to make the most of their talents and coach them to take ownership to get things done.

Create an inclusive environment ensuring the safety and wellbeing of others.

Live our Purpose and demonstrate the highest Standard of integrity.


At least six (6) years’ knowledge and experience in business development, commercial management, product management at least three (3) in sales, account management, channel or distribution in the agricultural, banking or technology sector managing business development teams. 

Relevant Undergraduate degree along with professional qualifications, or equivalent qualification(s) from a recognized institution of higher learning. 

MBA or relevant Master’s degree is an added advantage. 

Superior business understanding, with the ability to leverage technology to solve consumer, business, and technical issues.

Strong stakeholder and strategic partners acquisition skills.

Demonstrate hands on Presentation, Communication and selling skills 

Possess high professional and ethical standards. 

Be a strategic thinker with an analytical mind.

How To Apply

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