The Marketing Manager is responsible for promoting
the company’s products or services, building the brand, and developing and
implementing marketing strategies to enhance brand awareness, market share, and
sales.
Key Responsibilities:
Strategy Development:
Research market trends, competitors, and customer
needs to formulate marketing strategies.
Identify target markets and customer segments, and
develop market segmentation strategies.
Develop and execute annual marketing plans and
budgets.
Brand Building and Promotion:
Oversee brand positioning and brand image building.
Design and implement brand promotion activities,
including advertising, PR, social media, and offline events.
Monitor and evaluate the effectiveness of brand
promotion activities and adjust strategies accordingly.
Market Research and Analysis:
Conduct market research, collect market data, and
analyze market dynamics and trends.
Monitor competitors’ market activities and provide
competitive analysis reports.
Use data analysis to understand customer needs and
behaviors, and optimize marketing strategies.
Product Promotion and Event Planning:
Plan and execute product launches, exhibitions,
promotional events, and other marketing activities.
Coordinate with internal teams and external partners
to ensure smooth execution of events.
Evaluate the effectiveness of promotional activities
and provide improvement suggestions.
Digital Marketing and Content Management:
Manage the company’s website, social media platforms,
and other digital channels, and develop digital marketing strategies.
Create and manage content to ensure consistency with
the brand.
Increase online exposure and conversion rates through
SEO, SEM, email marketing, and other digital marketing techniques.
Partnership Management:
Establish and maintain relationships with external
partners such as advertising agencies, media, and PR firms.
Negotiate and manage contracts and budgets with
partners.
Requirements:
Education:
Bachelor’s degree or above in Marketing, Business
Administration, or related field.
Experience:
3-5 years of relevant marketing experience, with
management experience preferred.
Skills:
Strong knowledge of marketing theories and practices,
with the ability to develop and implement marketing strategies.
Excellent communication and negotiation skills, able
to communicate effectively with different levels of personnel.
Strong analytical and problem-solving abilities,
proficient in data analysis and market research.
Digital marketing knowledge and experience, familiar
with various digital marketing tools and platforms.
Creative thinking and innovation, capable of
proposing unique marketing solutions.
How To Apply
