Job Purpose
The incumbent will ensure adequate revenue to the
University through student enrolment and other income generating ventures.
Responsibilities
Develop strategies and tactics to get the word out
about our University and drive qualified traffic to our front door.
Deploy successful marketing campaigns and own their
implementation from ideation to execution.
Experiment with a variety of organic and paid
acquisition channels like content creation, pay per click campaigns, event
management, publicity, social media, lead generation campaigns, copywriting,
and performance analysis.
Produce valuable and engaging content for our website
and blog that attracts and converts our target groups
Build strategic relationships and partner with key
industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website
banners to hard copy brochures and case studies
Measure and report on the performance of marketing
campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and
advertising campaigns accordingly
Any other duties that may be assigned from time to
time.
Qualifications
Must possess at least a Master’s Degree with a bias
in Marketing.
Should have a Bachelor’s degree in Marketing.
At Least five years proven experience of success in
turning around in organisations you have worked in.
Must be a member of a professional body that is
recognizable either in the area of
Marketing, Sales, Branding.
Be computer proficient (MS Office)
Have excellent report witting skills.
Be mature, works well under pressure and be able to
multitask
Be creative and innovative.
Have excellent negotiation and problem-solving
skills.
How To Apply
Interested candidates who satisfy the requirements
below should forward their applications accompanied by a detailed CV, email
address, day time telephone contact, name and address of three referees. The
applications should reach the undersigned not later than Friday 14th
June 2024. The Management University of Africa is an equal opportunity
employer
THE VICE – CHANCELLOR
The Management University of Africa
P. O. Box 29677 – 00100, NAIROBI
Email: vc.jobapplications@mua.ac.ke
