Market Research Consultant Job in Kenya

Construction Technology (Kenya)

Purpose and Objectives of the research

The purpose of the study is to provide a comprehensive understanding of market dynamics, consumer preferences, business models, technological innovations, and policy interventions within the earthen construction sector. The following are specific objectives of the study:

  • To analyse the current market size for earthen construction technology and analyse factors affecting its adoption. The study will also identify barriers and drivers of adoption.
  • To analyse market trends, innovations and best practices for earthen construction in Kenya.
  • To conduct supply chain analysis, including suppliers, distribution channels, and logistics for earthen construction technology sector.
  • To investigate the consumer behaviours and attitudes towards earthen construction technology.
  • To explore appropriate business models for delivering and promoting adoption of earthen construction technologies for low-income households.
  • To Analyse how the current regulatory framework supports or hinders growth of earthen construction technology market in Kenya and policy recommendation to further promote the technology.

Scope of work


  • Geographical scope: Nationwide coverage with a focus on rural and peri-urban areas
  • Stakeholders: Government agencies, NGOs, building contractors, built environment professionals, artisans, material/technology suppliers, financiers, and potential consumers.
  • Key metrics: Analyze market size, growth rate, market segments, pricing, regulatory framework, business models, sustainability factors, and technological innovations in earthen construction.
  • Technologies of interest: daub & wattle, rammed earth (wall & floor), compressed earth blocks, adobe bricks, burnt bricks etc.
  • Consumer Research: detailed examination of consumer attitudes, behaviors, and preferences related to earthen construction technologies.

Deliverables

  • An inception report detailing an analysis of the literature review and the proposed methodology, tools and work plan.
  • Two comprehensive study reports (1 draft and 1 final) detailing the findings of the study, including market analysis, consumer insights, appropriate business models, and recommendations.
  • A compressed version report comprising the Executive summary highlighting key findings, trends, and recommendations.
  • Presentation slides summarizing the research methodology, results, and recommendations for stakeholders.
  • sector analysis report with key actors in Earthen technology market, their roles, business models and motivations.
  • Infographics and visual aids to enhance understanding of complex data and insights.
  • Anonymized raw data in electronic version

Duration: This research will be conducted for four months between August and November 2024

Consultancy Management: This assignment will be managed by the Construction Practices Specialist with support of Snr Specialist MEAL.

Key qualifications.

  • The consultant firm or individual must demonstrate extensive experience and expertise in conducting market research in Kenya or in Africa.
  • Experience in conducting market research on earthen/vernacular technologies or sustainable construction practices will be an added advantage.
  • The lead expert to have a master’s degree in a relevant field with experience working in market research and other relevant fields.
  • The firm or individual should possess a deep understanding of local market dynamics, consumer preferences, and existing supply chains related to earthen construction materials and technologies in various regions of Kenya.
  • Familiarity with the socio-economic and cultural factors influencing consumer behavior and adoption of earthen technologies is essential.
  • The consultant firm or individual must have at least 10 years’ proven track record in employing rigorous and comprehensive mixed research methodologies, and advanced data analysis techniques.

How To Apply

Only shortlisted applicants will be contacted. Written proposal (technical and financial) including CVs of key personnel should be sent to TCIS@habitat.org by 5th July 2024, via email on with subject line: Market Research on Earthen technologies in Kenya.