Rationale/Objective for Position
The
Digital Manager is responsible for developing and implementing the online
communications strategy of MSF EA, working closely with the Head of
Communications and Operational Support.
The
jobholder is also responsible for supporting MSF EA’s home society
communications objectives, as well as the broader MSF movement´s social
mission, with a strong focus on the EA region.
Tasks
& Responsibilities
Strategic Responsibilities
Develop
and implement digital strategies, liaising with colleagues across the continent
and throughout MSF to coordinate and strengthen MSF´s wider digital
communications efforts.
Develop
and oversee the implementation of specific digital marketing strategies to
support the office´s broad agenda and continually improve campaigns dependent
on their performance.
Advice
and support other MSF EA departments in creating specific online strategies and
content to reach their target audiences and achieve their objectives such as
the HR team and the region´s association.
Technical and Operational Responsibilities
Digital
Develop
and oversee implementation of evolving digital and social media plans,
including devising content strategy, creating engaging materials, events, and
campaigns for different channels.
Develop
and oversee implementation of ideas and opportunities for reaching new online
audiences and increasing online followers / visitors and engagement.
Promote
innovation in MSF’s digital communication approach, following digital
innovations and social media evolution and trends, taking special consideration
of the specificities of the East African context and those of the various
channels we manage.
Monitor
online conversations and trending topics to advice on issues of interest and
effective social media messages, and to identify possible risks and
opportunities, including creating relationships with key online influencers.
Act as
the point of reference for digital excellence in the region, as well as in the
team, on all aspects of digital communications.
With
the Digital Marketing Officer, explore search engine optimization strategies
(including through external advisors) and help to implement them.
Publication and dissemination of online contents
Ensure
timely the dissemination of content on MSF EA digital channels by the digital
content and digital marketing officers.
Produce
or adapt specific online content aimed at Kenyan and East African audiences in
line with MSF´s editorial, style and communication guidelines and following
established validation procedures.
Oversee
creation of engaging content for EA channels by the content officer.
Establish
regular contact with operational communications colleagues in Kenya and East
Africa missions, for information, responses and to produce content to be
featured in the social media channels.
Oversee
the production and dissemination of digital communications to external
audiences.
Help
to strategize and organize regular digital events, in collaboration with the
wider team.
Representation
Represent
MSF EA in international platforms (such as the digital working group), with
communications colleagues in the region, and on external platforms as needed.
Monitoring and Analytics
Ensure
proper monitoring setup on key platforms to support reputation management and
crisis support.
Track,
analyze and report on online metrics, providing insights and acting on the
information to improve performance, impact and reach including contributing to
regular reporting from the department to the Board and MT.
Ensure
the department maintains Google Analytics account for the website and other
monitoring tools for social media.
Other Responsibilities
Contribute
to the development and delivery of the office´s communications and fundraising
agenda.
Working
with the Head of Communications and Operational Support, contribute to keeping
oversight of the digital expenditure for the department´s budget.
Ensure
that the digital products, including fundraising services, always uphold data
confidentiality and security.
Advise
the Head of Communications and Operational Support on the upgrade strategy for
the website and other platforms, including payment platforms, and oversee the
process of upgrades as and when necessary, including taking oversight of the
work and monitoring the deliverables of service providers.
Support
on payment developments, making it easier and more secure for potential donors
in collaboration with the IT department and head of fundraising,
Provide
support during a crisis/emergency by monitoring social media, in collaboration
with the Head of Communications and Operational Support.
Take
part in an on-call system to respond to media requests out of hours.
Qualifications
Education
A
Bachelor’s degree in Communications, Marketing, New Media, Public Relations, or
an equivalent qualification from a recognized institution.
Knowledge
of Drupal and HTML.
Knowledge
of web and social media metrics and analytics tools, including Google
Analytics.
Demonstrable
knowledge of humanitarian work and commitment to its principles.
Fluency
in English is required, and knowledge of Swahili and a third language is an
added advantage.
Experience
At
least five (5) years’ experience in digital media communications (both at a
strategical and practical level), social media management and online community
engagement.
Experience
in production, editing and coordination of web-based content.
Experience
in digital marketing, including Search Engine Optimization (SEO), Facebook
Business Manager and Google AdWords / display.
Experience
in the development and implementation of online campaigns.
Previous
experience with MSF or other humanitarian NGOs is an added advantage.
Competencies
Technical Competencies
Ability
to produce engaging social media content on-the-fly.
Sound
editorial judgement.
Behavioral/General Competencies
Commitment
to MSF’s Principles
Stress
management
Flexibility
and ability to provide out of hours/emergency support if/when necessary.
Strong
planning and organizational skills, with the ability to manage multiple
projects and priorities at the same time.
Cross-cultural
Awareness
Strategic
Vision
Results
and Quality Orientation
Service
Orientation
Initiative
and Innovation
Teamwork
and Cooperation
People
Management and Development
Networking
and Building Relationships
Security
awareness and Management
How To Apply