Job Ref. No: JLIL 227
Role Purpose
The role holder will be responsible for developing
engaging and relevant content to support the overall marketing strategy. This
role involves creating compelling written, visual, and multimedia content that
resonates with the target audience, strengthens brand identity, and contributes
to the achievement of marketing goals.
Main Responsibilities
Operational
Create compelling and relevant written content
for various platforms such as websites, blogs, and social media.
Develop engaging multimedia content, including
images, infographics, and videos.
Work collaboratively with the marketing team to
develop content strategies aligned with overall marketing goals.
Conduct market research to stay informed about
industry trends and competitor activities.
Assist in the creation and execution of
marketing campaigns by providing content that aligns with campaign themes and
messaging.
Optimize content for specific campaigns and target audiences.
Manage and curate content for social media
channels, ensuring consistent brand messaging and engagement.
Monitor social media trends and audience
behaviour to adapt content strategies.
Optimize content for search engines to improve
visibility and drive organic traffic.
Stay updated on SEO best practices and
implement them in content creation.
Use analytics tools to measure the performance
of content and campaigns.
Provide regular reports on key performance
indicators and make data-driven recommendations for improvement.
Ensure that all content produced adheres to
brand guidelines and maintains a consistent brand voice.
Collaborate with the design team to maintain
visual consistency in multimedia content.
Develop and maintain a content calendar to
ensure a consistent and timely flow of content across various platforms.
Collaborate with internal teams such as
marketing, design, and sales to gather insights and align content with
organizational goals.
Work with external partners or agencies as
needed for content creation.
Stay abreast of industry trends, content
marketing best practices, and emerging platforms to continually enhance content
strategy.
Foster engagement with the audience through
responses to comments, messages, and participation in online communities.
Build and nurture relationships with
influencers and stakeholders in the industry.
Stay adaptable to evolving content trends and
adjust strategies accordingly to meet changing audience preferences.
Corporate Governance
Adhere to regulatory requirements and internal
policies, ensuring compliance in all aspects of insurance servicing.
Compliance: Stay updated with insurance
regulations and best practices to ensure compliance with industry standards
Adherence to the laws and regulations of Kenya,
the policies and regulations within the insurance industry and all internal
company policies and procedures.
Ensuring compliance with applicable statutory
and regulatory requirements and establishing mitigation measures against
emerging business risks.
Culture
Fostering a corporate culture that promotes
ethical practices and good corporate citizenship while maintaining a conducive
work environment.
Collaborate with cross-functional teams to
develop initiatives that promote a positive and inclusive company culture.
Individualized Development Planning: Create
personalized development plans that align with your career aspirations and the
organization’s objectives.
Key Competencies
Creativity and Innovation. Demonstrated ability to
think creatively and contribute innovative ideas to marketing campaigns and
initiatives.
Communication Skills. Strong written and verbal
communication skills to effectively convey marketing messages and collaborate
with team members.
Organizational Skills. Excellent organizational and
time management skills to handle multiple tasks and meet deadlines.
Attention to Detail. Thoroughness in reviewing and
editing marketing materials to maintain quality and accuracy.
Team Collaboration. Ability to work collaboratively
with cross-functional teams, including sales, product, and design teams.
Academic Background & Relevant Qualifications
Bachelor’s degree in Marketing, Communications,
Business, Finance or any other related course.
Relevant Marketing Related Qualifications.
Minimum 2-3 years’ experience in a similar role.
Good knowledge of life insurance products, policies,
and regulations.
How To Apply
If you are qualified and seeking an exciting new
challenge, please apply via Recruitment@jubileekenya.com quoting the Job Reference Number and Position
