Social Media Manager Job in Kenya

Key Responsibilities

Content creation, coordination, review and publication

  • Lead planning and delivery of cross-channel social media and digital content in line with BV’s strategic priorities,
  • Support staff and partners to identify social media communications priorities from their work and the correct channels for publication
  • Create original digital communications content for BV, our coalitions and partners, raising the profile of community-led marine conservation and small-scale fisheries management efforts and highlighting the work of our team and partner organisations
  • Write, edit, proofread, and design social media materials to accompany news articles, advocacy campaigns, donor reports, press releases, newsletters, photo stories and wider digital communications content to agreed timescales and priorities
  • Ensure the accuracy and high quality of social media communications outputs, being alive to sensitivities and possible pitfalls
  • Proactively seek opportunities to showcase BV’s learning and work on social media and other digital platforms

Strategic communications

  • Work with the Director of Strategic Communications and the Head of Communications to devise social media strategies, identify new ways to communicate with target audiences, and analyse sector trends and best practices to optimise BV’s social media outputs.
  • Measure the performance of different channels and outputs, using the findings to test, learn, and adapt and ultimately increase communications’ impact.

Team development

  • Lead training of staff, partners, networks and communities on social media communications, including writing, storytelling and design
  • Ensure staff are well briefed on key social media communications issues and opportunities, including AI

Skills and experience

  •  4+ years of experience in managing and monitoring multiple social media channels
  •  Track record of growing social audiences and increasing the reach of channels and other digital content, ideally in the conservation sector
  •  Excellent editorial judgement and proven ability to work with colleagues on creating high-quality, impactful and consistent social media content
  •  Demonstrable experience of designing, developing and delivering communication channel strategies, messaging and toolkits tailored to a range of different audiences
  •  Strong awareness of the nuances of different channels (particularly LinkedIn) and the expertise to create engaging content that speaks to different channel audiences
  •  Proficient in social media measurement and evaluation
  •  Fluency in written and spoken English
  •  Experience in using scheduling software systems such as Loomly and Hootsuite for planning, scheduling and monitoring content performance
  •  Excellent writing, photo, video editing, and captioning skills
  •  Experience using design tools for social content (Creative Suite, Canva, Lightroom)
  •  Ability to relate to and work effectively with individuals from a wide range of backgrounds and cultures at all levels
  •  Capacity to work independently as well as part of an international team, collaborating remotely across time zones

Additional Skills

  •  Expertise in the environmental conservation, fisheries management and/or international development sectors, with a solid grounding in marine conservation, climate and environmental justice, and scalable solutions to the climate and ecological emergencies.
  •  Competency in videography and photography
  •  Excellent knowledge of collaborative working with Google’s suite of projects
  •  Working knowledge of French, Malagasy, Kiswahili, Indonesian or Portuguese
  •  Experience with content management systems like WordPress and digital asset management systems like Swivle
  •  Experience engaging high-level experts and influencers in social media and other digital campaigns

How To Apply

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