Primary Purpose
The individual must be an organized Sales and
Marketing Manager and must assist in the promoting and selling of our company’s
products, to create competitive advantages for our company in the safari
industry. The Sales and Marketing Manager’s responsibilities include generating
unique sales plans, creating engaging advertisements, emails, and promotional
literature, developing pricing strategies, and meeting marketing and sales
human resource objectives. The Sales and Marketing Manager represents the
company’s brand and drives strategies to increase product awareness by observing
the market, competitors, and industry trends.
To be a successful sales and marketing manager, you
should have strong interpersonal, leadership, and communication skills. You
should also possess an in-depth knowledge and understanding of sales and
marketing.
Key Duties and Responsibilities
Promoting the company’s existing brands and
introducing new products to the market
Analyzing budgets, preparing annual budget plans,
scheduling expenditures, and ensuring that the sales team meets their quotas
and goals
Researching and developing marketing opportunities
and plans, understanding consumer requirements, identifying market trends, and
suggesting system improvements to achieve the company’s marketing goals
Gathering, investigating, and summarizing market data
and trends to draft reports
Implementing new sales plans and advertising
Recruiting, training, scheduling, coaching, and
managing marketing and sales teams to meet sales and marketing objectives
Maintaining relationships with important agents by
making regular agent visits, understanding their needs, and anticipating new
marketing opportunities
Delivering of Marketing presentations – such as the
Wilderness guide induction training, ‘train the trainer’ sessions with
Wilderness product team
Staying current in the industry by attending
educational opportunities, conferences, and workshops, reading publications,
and maintaining personal and professional networks
Utilizing customer relationship management (CRM)
software to manage leads, track interactions, and maintain accurate records of
sales activities and customer communications
Negotiating contracts, pricing, and terms of sale
with clients, preparing proposals, quotes, and sales agreements in accordance
with company policies and guidelines
Distribution of our yearly contract rates
Agent visits in our key source markets
Management of agent relationships
Hosting agent FAM trips to our properties
Attending local and international trade shows
Preparing monthly reports
Monitoring our special offers and the special offers
of our competitors
Look after our relationship with Karin Froelich in
Germany
Contributing to the development of sales forecasts,
budgets, and strategic plans, providing input and insights to support business
growth objectives
Working closely with the Director of Sales and
Marketing, the Digital marketing manager and the Travel Shop team to enhance
the agent and guest booking experience.
Qualifications:
A bachelor’s degree in marketing, mathematics,
business administration, or related field.
Understanding and knowledge of sales and marketing.
Experience:
3-5 years’ experience in marketing or sales.
Experience in management may be advantageous.
Skills:
Strong analytical, organizational, and creative
thinking skills.
Creative, organized, and excellent communication
skills.
Excellent communication, interpersonal, and customer
service skills.
Knowledge of data analysis and report writing.
The ability to understand and follow company policies
and procedures.
Personal Attributes:
Ability to work under pressure without compromising
accuracy.
Ability to pace oneself and prioritize demands.
Team worker and ability to interface with various
departments.
Good, follow-up skills.
A consistent approach to quality of output, service,
and result orientated.
Interests:
A passion for wildlife and a commitment to
sustainability and conservation.
How To Apply
