Reporting: Managing Director
Location: Nairobi, with frequent travelling to remote areas
Industry: Distribution of FMCG
Duties and Responsibilities
- Lead the function of the company’s
franchise expansion plan.
- Strategically assessing, prioritizing,
and developing market entry plans for new areas, providing regular advice
to senior management on expansion strategy.
- Assess, prioritize, and develop the
route-to-market for new areas.
- Identifying potential locations up to the
preparation of the new franchise to kick start the operation following the
company’s expansion strategy.
- Market Research: Working with the market
research surveyors researching and tracking potential new markets
according to new market entry criteria.
- Carrying out a detailed feasibility study
on chosen locations
- Liaising with various agencies in the
space search both government and non-governmental as a resource Centre.
- Negotiation with the landlords and
finalization of related documents e.g. Heads of Terms, Lease,
- Liaising with various authorities to
receive necessary approvals eg licenses
- Manage projects conducting test sales
(pilots) in these markets for some areas
- Co-ordination of the build out works with
contractors
- Coordinating with various HQ departments
in preparation of the new franchise setup
- New Business Development: Assist sales
managers in developing and managing new distribution routes to the market.
Together with the sales department, develop appropriate sales and
marketing strategies & and tactics for each new market.
- New Product Development: Advise the
product design team with respect to the new product development and market
needs and desires in the new areas of expansion
- Reporting: Produce weekly and monthly
reports for the senior management team highlighting new market potential,
forecasts, successes & and failures, and path forward.
Qualifications
- Skills and Experience of 10 years with 5+
years of Sales and/or Operations Mid to Senior level
- Management in a retail chain operation
with a branch network, not less than 20 outlets in a similar capacity.
- B2C & B2B sales, route-to-market, and
supply chain, and new business development experience successfully
developing operations in a new market.
- Ability to produce and present
professional strategy, reports, accurate forecasts, and oversee channel
sales plans.
- Data Analysis experience
- A degree in business/marketing from a
recognized institute
- Ability to travel frequently to the
remote areas on a short notice
How To Apply
To
apply, please email your CV ONLY to jobs@mwingi.africa with GEOGRAPHICAL
EXPANSION MANAGER in the subject line. Application
deadline: COB,
May, 24th 2024.