This position will support the efforts of SBC Manager (Outbreaks), and Digital Communication Manager (New York) in strategizing, planning, and implementing digital communication initiatives in polio outbreak countries. By collaborating closely with UNICEF teams, GPEI partners, and government officers, the Digital Communication Specialist will contribute to the development of effective social media engagement, misinformation management, and digital community engagement strategies in line with UNICEF’s objectives and the broader goals of the Global Polio Eradication Initiative.
Key
Responsibilities And Tasks
- Support digital ecosystem, social media,
and digital technology platforms:
- Assist the Digital Communication Manager
in providing technical support to UNICEF Country Offices (COs) for digital
engagement interventions, including strategy development, planning,
monitoring, and evaluation.
- Contribute to the implementation of
UNICEF Polio Annual Work Plans in coordination with GPEI partners,
ensuring digital and social media components of the Country polio SBC
programs meet global excellence standards.
- Participate in technical working groups
and translate policies and guidelines into operational frameworks for
countries to support the development and implementation of global
strategic direction, guidelines, and work plans for digital engagement.
- Support polio digital community
engagement strategy:
- Assist in the development and
implementation of a cohesive digital community engagement strategy for
global, regional, and country levels, aiming to provide online communities
with up-to-date information about polio eradication efforts, encourage
participation, create discourse, and promote community confidence in the
polio program.
- Collaborate with partners and
stakeholders to ensure the integration and harmonization of polio social
media activities with global communication and advocacy activities, as
well as intra-UN system development activities and initiatives.
- Support the planning and implementation
of social listening mechanisms to monitor and mitigate risks associated
with misinformation, fake news, and an information vacuum about
vaccination. Engage with various groups and influencers in the digital
ecosystem to pre-emptively address and debunk myths about vaccines.
- Contribute to misinformation management
capacity building and technical deployment:
- Support the design of evidence-based
capacity-building strategies to manage polio and vaccine-related
misinformation, both online and offline, in collaboration with internal
and external partners.
- Assist in producing and testing training
aids and materials for misinformation management events and learning
activities, ensuring high levels of technical capacity to maintain
community trust in vaccines and vaccination worldwide.
- Support the maintenance of active
relationships with online media outlets, influencers, researchers,
implementing organizations, and strategic partners to actively contain
rumors, misinformation, and disinformation around the polio vaccine or
vaccines in general.
- Coordinate and advance thinking around
Digital Community Engagement:
- Support the development of UNICEF Polio
Team’s global Digital Community Engagement approach, spearheading social
listening, uInfluencer community engagagment, online ads management, risk
anticipation, content design, and programmatic support to polio outbreak
and endemic countries.
- Participate in organizational and
inter-agency discussions and planning on digital and social media for
polio SBC advocacy and resource mobilization initiatives, including
outbreaks, in collaboration with the Division of Communication.
- Contribute to evidence generation and
research initiatives for improved digital community engagement activities,
influencing national and local policies and investments in SBC for
generating sustainable results through online communication activities.
- Institutionalize and share best practices
and knowledge learned with global and local partners and stakeholders to
build capacity of practitioners, local networks, and government partners
to actively mobilize online communities to further the goals of the polio
program and generate demand for vaccination.
Minimum Requirements
- Education: A master’s degree in
marketing, digital marketing, advertising, public relations, social and
behavioral science or another relevant field.
Work Experience / Skills:
- A minimum of five (5) years of relevant
professional experience in one or more of the following: social media
management, digital marketing, or digital communication.
- Knowledge and experience in mobilizing
social media, technological platforms, applications, and digital
influencers to achieve strategic results.
- Strong written communication skills and
the ability to convey complex information in a clear and concise manner.
- Proven track record in developing and
executing successful digital communication campaigns, with an emphasis on
audience engagement and content creation for various platforms.
- Ability to work effectively in
cross-functional teams and to collaborate with internal and external
partners in a diverse and multicultural environment.
- Language Requirements: Fluency in English
and working knowledge of French is required.
The Following Desirables
Work Experience / Skills:
- Experience with social media listening,
sentiment analysis, and misinformation management is desirable, as well as
familiarity with social media management tools and analytics.
- Understanding of behavioral determinants
of vaccination and familiarity with UNICEF SBC principles and tactics in
public health, immunization, Polio, or COVID-19 is an asset.
- Language: Knowledge of another official
UN language (Arabic, Chinese, Russian or Spanish).
How To Apply