Role
and Responsibilities
- Writing, reviewing, editing, and updating
content for company websites, blogs, marketing materials, and similar
platforms.
- Conducting research and interviews to
learn more about current trends, developments, and perceptions about the
subject matter, and then contextualising your findings
- Leading the creative function within the
consultancy firm, for both in-house marketing and for external clients to
establish campaign objectives, complete tasks, and identify and solve
problems
- Monitoring social media and company
website metrics for both internal and also external clients.
- Understanding and utilising SEO methods
to increase site traffic. Conduct keyword research to optimise content
- Strong creative skills and a keen eye for
detail.
- Suggesting creative new ways to promote
company offerings and to reach specific targeted consumers
- Edit and proofread written pieces before
publication, ensuring all communication and content is aligned to company
strategy
- Develop creative ideas, suggest new
innovative ways of delivering digital content and keep up-to-date with the
latest digital marketing trends
- Create awareness and interest within our
audiences and stakeholder groups, driving traffic to engage with digital
content
- Prioritise and schedule work effectively,
anticipating problems and adjusting the allocation of resources and time
accordingly
- Remain current with our policies and
procedures
- To act responsibly with data held by
MarcTina Kenya that you may have access to as part of your role, adhering
to the provided guidelines and policies and reporting any concerns or
possible breaches to MarcTina Kenya’s Management.
Qualifications and Education Requirements
- Bachelor’s degree in English,
Communications, Marketing, or a related field.
- Education or training in Creative Arts
will be an advantageous
- Proven experience in concept and content
designing, and use of adobe creative cloud
Knowledge / Skills
- Proven work experience and track record
as a Content Creator, Copywriter, Digital Marketer or similar role
- Experience in using Adobe suites is
essential and critical
- Ability to create and maintain a coherent
portfolio
- Strong knowledge of SEO best practices
- Excellent research, organisation, and
time-management skills, ability to deliver high quality content within
agreed timeline
- Experience creating strong, engaging
content, which are aligned to client objectives
- Strong listening and communication
skills, able to effectively communicate design concepts to stakeholders
- Ability to work independently and
collaboratively, a self starter is a key attribute for this role
- Good proof-reading skills
- Strong creative skills and a keen eye for
detail.
How To Apply
To apply, email your CV and cover letter to hr.kenya@marctinaconsultancy.com
