Job Title: Chief Sales and Marketing Officer
Hiring
Organization: Astradental Services
Location – Locality: Nairobi
Location – Region: Kenya
Industry: Medical
Job Type: Full
Time
Salary: KES
Date Posted: 05/08/2024
We are seeking a dynamic and experienced Chief Sales and Marketing Officer to lead our sales and marketing efforts and drive the growth of Astradental Services. The ideal candidate will have a passion for marketing, a strong background in sales and marketing strategies, and a proven track record of success in a similar role.
Responsibilities:
- Develop
and execute comprehensive sales and marketing plans aligned with
Astradental’s business objectives, targeting specific patient demographics
and geographic areas.
- Cultivate
and maintain the Astradental brand identity, ensuring consistency across
all marketing channels and materials.
- Oversee
digital marketing initiatives, including website management, search engine
optimization (SEO), pay-per-click (PPC) advertising, social media
marketing, email campaigns, and online reputation management.
- Manage
traditional marketing efforts such as print advertising, direct mail
campaigns, and community outreach programs to enhance brand visibility and
attract new patients.
- Conduct
market research to identify patient needs, competitor strategies, and
industry trends. Utilize data analytics to measure the effectiveness of
marketing campaigns and adjust strategies accordingly.
- Develop
strategies to attract new patients while fostering patient loyalty and
retention through effective communication, patient engagement initiatives,
and customer relationship management (CRM) systems.
- Plan
and execute promotional campaigns, special offers, and events to drive
patient engagement and increase clinic visibility in the local community.
- Establish
partnerships with local businesses, organizations, and healthcare
providers to expand Astradental’s network and reach new patient
demographics.
- Lead
and mentor the marketing team, providing guidance, training, and
professional development opportunities to enhance their skills and
performance.
- Develop
and manage the marketing budget, ensuring optimal allocation of resources
to maximize return on investment (ROI) for marketing initiatives.
- Ensure
all marketing activities comply with relevant regulations, including
patient privacy laws (e.g., HIPAA) and advertising standards set by dental
regulatory bodies.
- Prepare
regular reports and presentations for senior management, highlighting key
performance indicators (KPIs), marketing metrics, and recommendations for
continuous improvement.
Qualifications:
- Bachelor’s
degree in Sales, Marketing, or related field.
- Minimum
of 5 years of progressive experience in sales and marketing roles, with at
least 1-2 years in a senior leadership position preferably in a related
industry such as healthcare or dental services.
- In-depth
understanding of the healthcare industry including trends, regulations,
competitive landscape, and patient demographics. (Knowledge of dental
industry is an added advantage.)
- Strong
strategic thinking and analytical skills, with the ability to develop and
execute long-term marketing plans aligned with business goals and
objectives.
- Experience
leading and mentoring a team of marketing professionals, fostering a
collaborative and high-performance work culture.
- Proficiency
in digital marketing strategies and tools, including website management,
SEO, SEM, social media marketing, email marketing, and online advertising.
- Experience
in brand development, positioning, and identity management, with a keen
eye for maintaining brand consistency across all marketing channels.
- Proven
ability to conduct market research, analyze data, and translate insights
into actionable marketing strategies and campaigns.
- Strong
customer-centric mindset, with a focus on understanding patient needs,
preferences, and behaviors to drive patient acquisition and retention.
- Excellent
written and verbal communication skills, with the ability to effectively
communicate marketing strategies, initiatives, and results to senior
management and cross-functional teams.
- Willingness
to embrace innovation and adapt to changing market dynamics, technologies,
and consumer trends to stay ahead of the competition.
- Ability
to collaborate cross-functionally with internal teams, external partners,
and stakeholders to achieve marketing objectives and drive business
success.
- Knowledge
of healthcare regulations, patient privacy laws (e.g., HIPAA), and
advertising standards relevant to the dental industry.
The Chief
Sales and Marketing Officer at Astradental Services Ltd. will play a pivotal
role in shaping the company’s marketing strategy, enhancing brand visibility,
and driving patient engagement and growth. The ideal candidate should be a
strategic thinker, a results-driven leader, and a passionate advocate for
delivering exceptional patient experiences in the dental healthcare sector.
How to
Apply
If you
are up to the challenge and possess the necessary qualifications and
experience; please send your CV only quoting the job title on the email subject
(Chief Sales and Marketing Officer) to hr@astradental.co.ke before
30th May 2024
