Business Development Associate Job in Kenya

About this role

  • Moringa School is a growth stage start-up. We are constantly iterating our model, our product offering & our target market. For instance, we are consistently launching new courses in existing markets. Our Learning, Classroom & Curriculum teams are expanding as we design new curriculum material & expand our student base.
  • In a nutshell, Moringa is growing in all capacities. The B2B Accounts Executive will come in to help us drive an aggressive growth target for short courses targeted for the professional audience and industry.


Lead Qualification:

  • Assess incoming leads to determine if they meet the company's ideal customer profile (ICP)
  • Conduct research on potential customers to understand their needs, budget, and decision-making process
  • Score leads based on their fit and sales potential

Sales conversions:

  • Develop and nurture relationships with qualified leads through email, phone calls, and social media.
  • Drive an aggressive conversion of all qualified leads to paying customers
  • Schedule appointments for qualified leads in order to drive conversions

Data Analysis:

  • Track and analyze lead conversion data to identify trends and areas for improvement.
  • Create reports and presentations to communicate key findings to stakeholders.
  • Use data to optimize the conversion process and increase lead conversion rates.

Negotiation & Closing:

  • Negotiate prices, offers & handle customer objections conclusively in order to close deals
  • Conduct targeted sales presentations to key decision makers within the professional circles
  • Follow up with leads after they have interacted with the company to gauge their interest and answer any questions.
  • Maintain a knowledge base of frequently asked questions and solutions.

Quality Assurance:

  • Monitor the quality of leads and ensure that they meet the company's standards.
  • Identify and resolve any data quality issues.
  • Develop and implement quality control procedures.

Training and Development:

  • Participate in training programs to learn about the company's products, services, and sales process.
  • Train new executives on the company's products and selling techniques.
  • Stay up-to-date on industry trends and best practices.

Key Competencies

  • Sales
  • B2B Development
  • Enterprise Sales
  • Product pricing
  • People management skills
  • Processes and systems thinking
  • Profiling
  • Strategy


  • Business Development background both in sales and lead generation
  • Experience working in B2B work especially in the education sector between 2-4 years
  • Experience building processes and systems around B2B relationships
  • Strong local network is a plus
  • Experience working in emerging markets a plus
  • Ability to calibrate time, effort and investment between short-term tactical opportunities versus medium/long-term strategic opportunities
  • Externally a strong communicator and is persuasive
  • Strong technical writing skills
  • Strong affinity for process driven actions in the following areas:Framework development experience and usage, Product pricing , Audience profiling definition and CRM selection and implementation
  • Skilled in the product life cycle process and has played the role of a product manager before
  • Experience in enterprise sales – Salesforce, Google Cloud, Meltwater, Zendesk, etc.
  • Experience in Education enterprise sales is a plus

How To Apply

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