About the Role:
The successful candidate will join CfA’s Engagement team.
The team is responsible for telling CfA’s story, keeping it accessible and
engaging. We amplify the work of our experts and external project partners
across Africa to drive a more open, connected, and technologically empowered
continent.
You’ll lead the charge in expanding our presence and
influence on social media platforms, including Twitter, Facebook, Threads,
Bluesky, and Instagram. Additionally, you will manage growth strategies for
PesaCheck’s WhatsApp newsletter and Tipline, which will require a creative
approach to content and campaign coordination in collaboration with the
Engagement team and the broader CfA team.
As the custodian of Engagement team’s data, you will
handle data-driven reporting and analytics, ensuring data is collated and made
accessible to the CfA team. Part of your role involves crafting comprehensive
reports and presenting analytical insights to internal teams and external
partners.
You will oversee and execute CfA’s paid social media promotions, recommending and managing budgets, formulating campaigns and handling all data generated, and identifying target audiences as needed.
You will also support the development of the Engagement
Strategy and Playbook in support of greater communications literacy within CfA,
and the team’s overarching communications goals.
Responsibilities:
Your daily responsibilities will include:
- Developing and curating
high-quality, engaging content for our social media platforms,
including LinkedIn, X (Twitter), Facebook, Instagram, Threads and Bluesky
- Managing and scheduling content
across various social media platforms (including writing, editing and
planning).
- Staying abreast of the latest
trends in social media and applying this knowledge to our strategy.
- Supporting the Communications
Strategist in creating a comprehensive engagement strategy to increase
visibility, engagement and amplification of CfA products.
- Analysing the performance metrics
to evaluate the success of our social media efforts, providing regular
reports and insights for strategy adjustment and improvement.
- Planning and executing paid
social media advertising campaigns to promote products, events, or
promotions.
- Creating and managing social
media calendars and implementing changes accordingly.
Required:
minimum requirements include:
- At least 3 years experience
working in a similar role.
- Familiarity with various social
media platforms, trends, and best practices.
- Proven ability to create
compelling content that deeply connects with CfA’s core mission.
- Proficiency in using social media
analytics tools to track performance and make data-driven decisions, such
as Google Analytics and Hootsuite.
- Familiarity with scheduling,
automation and analytics tools such as Meltwater for social media posting.
- An understanding of search engine
optimisation (SEO) principles for social media.
- Data-driven mindset with the
ability to analyse and interpret performance metrics, such as engagement
rates, click-through rates, and conversion rates, to allow you to refine
and optimise social media campaigns.
- Experience managing social media
campaigns and projects.
- Excellent written and verbal
communication skills.
- Creative thinking and the ability
to generate fresh and engaging content ideas.
- A portfolio showcasing successful
social media campaigns or projects.
Preferred: candidates who are able to
demonstrate the following will have an advantage:
- A bachelor’s degree in marketing,
communications, or a related field.
- Familiarity with the non-profit
sector and an understanding of donor requirements and reporting.
- Strong project management skills
and the ability to meet deadlines.
- Working knowledge of at least one
major regional African language, such as Amharic, Fulani, Kiswahili, or
Yoruba.
- An understanding of generative AI
and on its use in social media management
- Digital-first workplace
skill-sets, including proficiency in collaborative work solutions such as
Google Workspace (Google Docs, Slides, Sheets, etc.), Slack (or
equivalents such as Teams, etc), and project management tools like Trello
(or equivalents such as AirTable, etc).
Language
and Location Requirements:
- Location: Applicants from across
Africa will be considered
- Primary language: English
- Preferred languages, but not
required: Amharic, Arabic, Hausa, French or Kiswahili
How To Apply
Please fill in this form by 12 April 2024.