Job Description
Reporting to the HOD-
PR & Corporate Communications the position holder will
be responsible for developing innovative Digital PR and external communications
strategies, and PR campaigns that are tailored to meet Safaricom’s strategic
goals. This includes managing the social media platforms for Safaricom PLC,
Safaricom Foundation and M-PESA Foundations, and working collaboratively with
the customer care team to ensure online customer care is delivered efficiently.
The role also involves generation of content across multiple mediums and
proactively building and managing relationships with key stakeholders across
businesses functions, critical partners and media.
Key Responsibilities
Lead the execution of Digital PR and
Social Media strategies for Safaricom PLC, Safaricom Foundation and M-PESA
Foundation across different social media platforms (Facebook, X, Linkedin,
Youtube, Instagram, Tiktok etc).
Provide strategic communications
support for the Brand Assets and Sponsorships team.
Provide strategic online communication
advise to the senior leadership team.
Build and protect the organization’s
reputation through effective online monitoring and developing strategies to
counter any negative narratives and ensure that Safaricom is perceived
positively through proactive digital storytelling and collaboration with
influencers and content creators.
Support and contribute to the crisis
communications team and the larger Crisis Management team.
Cultivate and manage media
relationships with traditional media, influencers, industry experts and beyond
to amplify the organisation’s strategic messaging.
Manage relationships with digital,
production and communication agencies.
Manage online coverage of Safaricom
news, events, activities, customer notices and statements on all social media
platforms to elevate and protect the brand.
Manage communication budgets and
ensure resources are used effectively.
Manage and support issues management,
when necessary.
Ensure & maintain absolute
confidentiality on information obtained.
Qualifications
Degree in Communications, Marketing,
Business Administration, Journalism or Public Relations or any related field.
Over 8 years’ experience in PR &
Communications, Digital Marketing, Marketing (agency or in-house).
Demonstratable and impeccable skills
across social media, PR and the rest of the communications mix.
Excellent communication skills and be
a strong persuader and influencer at a senior level.
Self-motivated, highly driven,
resilient, enjoys working autonomously, hits the ground running, stays up to
date on the latest online trends and demonstrates a willingness to learn.
Excellent presentation, writing,
proofing & editing skills.
Pays attention to detail, strong
analytical skills, and thinks outside the box to generate new ideas.
Demonstration of experience in content
generation, video editing is an added advantage.
Possess a strategic approach to
problems solving; able to anticipate potential reputational risks and issues.
Creative yet analytical approach to
creating content, setting up processes and utilizing data at hand.
Highly driven, self-motivated, target
oriented, resilient, and tenacious.
How To Apply