Senior Officer – Marketing and Communications
The main responsibility of
the job holder will be to assist the Head of Marketing and Corporate Affairs in
directing the department towards achieving marketing and product objectives as
per the Marketing Department Strategy.
Job Description
- Participate in developing plans for Marketing, PR, Product
Development, and Customer Experience disciplines.
- Support in execution of Marketing and Customer Experience
strategy into the overall business strategy of the Bank.
- Help prepare monthly, quarterly, and annual budgets for the
Marketing department.
- Support in monitoring and reporting on team goals.
- Support in designing branding, positioning, and pricing
strategies.
- Identify opportunities to reach new market segments and
expand market share.
- Support implements brand awareness initiatives to achieve
targeted metric levels for the Bank.
- Support implement Customer Retention strategies and support
increase the barriers to exit.
- Support the implementation of an agile Customer Relationship
Management System.
- Ensure Operational Risk standards for the Marketing and
Customer Experience teams are adhered to.
- Suggest areas for process improvement to support functional
effectiveness and improve operational efficiencies.
- Uphold teamwork between marketing and customer experience
teams.
- Undertake copywriting and proofreading of marketing
materials, social media posts, internal and external communications, and
other publications.
- Supervise social media management to ensure adverts are
posted on time and social media queries are addressed sufficiently and in
good time.
- Handling Public Relations and Campaigns with mainstream media
and coordinating with relevant departments or units.
- Prepare necessary weekly and monthly reports for internal and
external consumption.
- Planning campaigns such as LIPA Na MPESA, Collection
campaigns, and Radio activations.
- Grow our social media following.
- Ensure compliance with internal and external regulatory
requirements.
- Strict adherence and compliance to AML guidelines of the Bank.
- Developing and continuously reviewing product guidelines and
internal operational policies ensuring all products are compliant.
- Continuously review CBK prudential guidelines and Customer
Protection Act ensuring the products offered are compliant.
Qualifications
- Bachelor’s degree from a recognized institution in
Communication, Marketing, or a business-related field
- CIM qualification is an added advantage
- Over 3-4 years experience in communications, marketing, or
communication function in an established organization
- Understanding of the requisite legal framework, in particular
the Banking Act, Microfinance Act, and Central Bank of Kenya (CBK)
prudential guidelines and clearing procedures.
- High level of professionalism.
- Computer skills: Adept in the use of MS Word, Excel, Access,
PowerPoint, Internet and email.
How To Apply
Interested candidates are
requested to send their cover letter and CV to hr@rafiki.co.ke quoting
the position applied for on the e-mail subject on or before 26th November 2023 at 5:00 pm.
