Product Manager, Financial Products, Job in Kenya

Product Manager – Financial Products

Job Description

Reporting to the Director – Digifarm the Product Manager will be responsible for identifying potential products and services, conducting market research; generating product requirements; determining specifications, partnerships, pricing, and go-to-market planning for Digifarm’s financial products and services. 

Key Responsibilities

Insights, Research, and Analysis

Determine Digifarm’s customers’ needs and desires by specifying the research needed to obtain market information.

Articulate market requirements, consumer trends, and opportunities for Digifarm’s financial products and services 

Identify opportunities for Digifarm’s financial products and services innovation and enhancements

Assesses market competition by comparing the company’s product to competitors’ products within the payments and financial services industry.

Product Planning and Management

Recommend the nature and scope of present and future Digifarm financial products and services by reviewing product specifications and requirements; and appraising new product ideas and/or product changes.

Bring new Digifarm financial products to market by analyzing proposed product requirements and product development programs.

Define the long-term strategy of Digifarm’s financial products and create a product roadmap.

Prepare Digifarm’s financial products and services documents including Market Requirement documents and product use cases to drive product activity.

Develop pricing strategies and product policies.

Provide technical & thought leadership throughout various stages of the solution lifecycle – planning, design, specification, implementation, and launch.

Create user cases and detailed product roadmap documents to articulate desired features and functionalities to Developers and Designers.

Build relationships with, onboard, and manage partnerships required for the execution of the products.

Customer and End-User Support

Manage Digifarm’s financial products-related support, feedback, and inquiries from users.

Co-ordinate market research to track customer and end-user feedback.

Use market feedback to inform Digifarm’s financial product refinements and ongoing development.

Build awareness and understanding of the products across the company.

Post Launch governance 

Track and analyze metrics compared to industry benchmarks, publish reports on product performance, trends, and risks/opportunities for both short and long term.

Support teams that track and manage business case metrics and financial planning models ensuring that product delivery stays on track and budget.

Monitor the impact of product features on key metrics.

Key performance indicators

Successful development and rollout of Digifarm’s financial products in a timely and efficient manner.

Partnership development, onboarding, and management for Digifarm’s financial products.

Roadmap planning, prioritization, and commercial delivery of all Digifarm financial products. 

Growth and retention of Digifarm’s Customers.

Defined Scorecards, controls, and fully documented processes for each of Digifarm’s financial products.

Core competencies, knowledge, and experience

Understanding of Payment and Credit Services processes and interdependencies. Relevant experience working in digital financial products, retail banking, payments, e/m-commerce, online and mobile platforms.

Related experience in digital financial products conceptualization, solution design/architecture, and development, preferably in financial services or the bankcard industry.

In-depth knowledge of the financial services business coupled with the ability to translate customers’ needs into scalable product designs.

Proven track record in working collaboratively across functional areas to drive results – can interact effectively with representatives from technology, finance, sales, marketing, etc.

Ability to identify and drive forward new opportunities into a business or product.

Strong knowledge of industry best practices and competitive landscape.

Expertise in applying product development concepts and practices across the product development life cycle.

Team player and structured thinker, with excellent verbal and written communication skills, including the ability to create compelling presentations.

Thorough understanding of financial modeling and forecasting. 


Bachelor’s Degree in Business Management, Computer Science, Engineering, or a related field.

6-8 years post-graduation work experience of which 3 years must be in product management, sales, product development, or business development within the financial services industry (preference for digital financial services, fintech, or agri-fintech).

How To Apply

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