Trade Marketing and Business
Development Manager
The iconic Fairmont Mount
Kenya Safari Club is a luxury 5-star resort located in the Mount Kenya Wildlife
Conservancy in Nanyuki, Kenya. The hotel is rooted in history and has evolved
from the vision of its founding members in the early 1930s as a hunting ground
to a beautiful story today as a hotel within a conservancy. The organization
plays a crucial role in its host community through conservation and
sustainability initiatives. As part of the conservation work, the property has
a goal to rehabilitate and release the antelope species called the “Mountain
Bongo’s” who were heading towards extinction and hence continues to make
historic strides for future generations.
- Developing B2B marketing campaigns, promotional strategies,
advertising plans, including writing copy and selecting images for
print ads or developing commercials based on product features and target
markets
- Developing products (packages, be-spoke, …) and ensuring
communication kits and promotion of these B2B products
- Networking to understand partners insights, create new
opportunities, tailor new B2B products and facilitate the work of our
Sales team.
- Coordinating with advertising agencies to ensure that all
materials are meeting company standards
- Coordinating with PR agencies in case of identification of
this touch point as key to develop reputation at B2B partners
- Giving the right communication kit to the sales team to
prospect, sell and open new market
- Monitoring competition and industry trends to identify
opportunities for growth
- Identifying potential new markets for the company’s products
or services via research, analysis, and meetings with potential clients. Once
identified the trade marketing manager will identify which trade channel
need to be open and how and will assist the Sales director and team in
opening this new channel (relationship building, communication kit, B2B
products/packages, events, trade shows…)
- Coordination of Trade shows ensuring the right parties to
attend and have required information to share about the hotel
- Work closely with the marketing team to ensure
coordination of information, communication as well as on all social and
digital spaces
- Work within budget and brand guidelines, work closely with
the team to share forecasts and anticipate actions
- Collaborate with the team on the development of the sales and
trade marketing strategy,
- Support all revenue streams of the hotel, leisure, corporate
meeting and events, incentive and client relationships, wedding and
expereinces
- Degree in Marketing or a related Business Degree
- 3 years experience in a similar position
- Has proven experience in managing B2B accounts for hotels
- Has proven experience in building a digital presence for hotel
- Employee benefit card offering discounted rates in Accor
worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your
property and across the world!
- Ability to make a difference through our Corporate Social
Responsibility activities, like Planet 21
- Be part of creating the historic story of rehabilitating and
releasing the rare Mountain Bongo that was heading toward extinction.
- Working with a hotel rich in history and known for exemplary
services while growing your career
- Work and learn in a luxury property
How To Apply
