Job Title: Marketing
Executives
Hiring Organization: Management
University of Africa
Location – Locality: Eldoret
Location – Region: Kenya
Industry: Education
Job Type: Full
Time
Salary: KES
Competitive
Date Posted: 09/25/2023
The
Incumbents will support the Marketing function in delivering its objectives by
recruiting students, marketing the University programmes and advising on the
current market trends, among others, based on market surveys.
Key
Duties And Responsibilities
Student recruitment
- Selling
courses to prospective clients and meeting monthly sales targets as will
be agreed upon with the line manager through various methods including
activation of churches, schools, companies, etc.
Market
surveys
- Analysis
of competitor activities by monitoring all activities of interest and
benefit to the marketing function. These include monitoring competitor’s
performance in terms of;
- Business
performance –registrations, populations, programs offered and the pricing,
facilities and other relevant areas
- Marketing
strategies utilized for example advertisements and promotions
- Expansion
and growth activities of competitors including new branches, new
collaborations
- Monitor
new entrants into the market
- Receiving
and collecting market intelligence to identify new/potential market and
- product
opportunities and assess demand, University’s brand positioning and
awareness.
- Timely
communication of all information acquired to the Marketing Manager with
proposals on the best action.
- Direct
Marketing through posters, fliers and other marketing materials
- Ensure
the effective utilization of all marketing mechanisms including,
strategic, consistent and aggressive placement of the appropriate
marketing communication materials in all legally allowed and beneficial
places that target an appropriate market segment and mass markets and
ensure their maintenance.
- Co-ordination
of and representation in events such as conferences, seminars and
exhibitions that will promote the awareness of the University and its
credentials.
- Be
familiar with all courses offered in the University so as to identify the
most
- effective
ways of convincing varying targets and identifying gaps in the current
offering.
In-house
monitoring
- Monitor
the University’s outdoor marketing platforms to ensure proper maintenance
and advice on any corrective action or necessary reaction to competitor
actions.
Custodianship
Ensure
the safekeeping and maintenance of all University marketing equipment and
materials including posters, fliers, roll up banner, among others.
Customer
relations
- Build
a good relationship with the current and potential students to encourage
referrals
- Support
students in securing admissions
- Facilitate
faster complain handling to quickly resolve customer issues
Other
- Any
other duties meant to achieve the marketing objectives as assigned by the
supervisor
Qualifications,
Knowledge & Experience Required
- Degree
in Marketing or any Business-related field
- Or
a Diploma in Marketing with 2 years’ working experience in sales and
marketing.
- Certificate
/ diploma in computer skills is an added advantage
- Excellent
communication skills
- Excellent
organization skills
- Good
report writing skills
How To
Apply
Interested
candidates who the requirements below should forward their applications
accompanied by a detailed CV, email address, day time telephone contact, name
and address of three referees. The applications should reach the undersigned
not later than 29th September 2023. The Management University of Africa is an
equal opportunity employer.
THE VICE – CHANCELLOR
The Management University of Africa
P. O. Box 29677 – 00100, NAIROBI
Email: vc.jobapplications@mua.ac.ke
