Marketing PR & Events Officer Job in Kenya (65k)

Title: Marketing PR & Events Officer,

Industry: Hospitality,

Location: Nairobi,

Gross Salary: 65k,

Our client in the hospitality sector is seeking to hire a Marketing PR & Events Officer to oversee a company’s interactions with the public by implementing social media platforms’ content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online .Create content to grow and raise awareness.

Key Responsibilities

Develop marketing plans that incorporate traditional and online marketing techniques to reach target audiences

Managing the implementation of marketing campaigns by creating ads, brochures, flyers, social media posts, and other promotional materials

Developing new products or services based on current trends in the industry

Analyzing competitive products or services to identify potential areas for improvement or change in order to gain market share

Coordinating publicity events such as trade shows, community events, or social gatherings where potential customers can get acquainted with the brand

Developing advertising strategies, such as print ads or commercials, that promote products or services to a specific audience

Planning strategies for making a company or product recognizable in the marketplace

Developing an effective online presence for a brand through websites, blogs, social media channels, and other online platforms

Measuring the success of marketing campaigns by analyzing sales figures, customer feedback, and any other factors that indicate whether objectives were met

Overseeing all marketing activities related to advertisement and sales promotion

Analyzing the market to identify the target audience and current market trends

Occasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics

Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives

Responding to media inquiries for information release

Building impactful public relations strategies that shape the public perception of our organization

Maintaining strong connections with media representatives

Key Skills & Requirements

Bachelor’s degree in a relevant field—Marketing, Public Relations, Communications, Journalism, or similar

4+ years of experience in marketing or public relations managerial roles

Outstanding analytical skills—being able to foresee challenges and come up with solutions

In-depth understanding of social media

First-class written and spoken communication

Budget management skills

Track record in Marketing, Product Development.

Excellent understanding of Strategy and Communication.

How to Apply

If you are up to the challenge and possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Marketing PR & Event Officer – Hospitality) to before 19th May 2023.