Title: Marketing PR & Events Officer,
Industry: Hospitality,
Location: Nairobi,
Gross Salary: 65k,
Our client in the hospitality sector is seeking to hire a
Marketing PR & Events Officer to oversee a company’s interactions with the
public by implementing social media platforms’ content strategies. Their duties
include analyzing engagement data, identifying trends in customer interactions,
and planning digital campaigns to build community online .Create content to
grow and raise awareness.
Key Responsibilities
Develop
marketing plans that incorporate traditional and online marketing techniques to
reach target audiences
Managing
the implementation of marketing campaigns by creating ads, brochures, flyers,
social media posts, and other promotional materials
Developing
new products or services based on current trends in the industry
Analyzing
competitive products or services to identify potential areas for improvement or
change in order to gain market share
Coordinating
publicity events such as trade shows, community events, or social gatherings
where potential customers can get acquainted with the brand
Developing
advertising strategies, such as print ads or commercials, that promote products
or services to a specific audience
Planning
strategies for making a company or product recognizable in the marketplace
Developing
an effective online presence for a brand through websites, blogs, social media
channels, and other online platforms
Measuring
the success of marketing campaigns by analyzing sales figures, customer
feedback, and any other factors that indicate whether objectives were met
Overseeing
all marketing activities related to advertisement and sales promotion
Analyzing
the market to identify the target audience and current market trends
Occasionally
assessing [the product/service] to determine if any adjustments are needed to
match customers’ demands statistics
Ensuring
a positive public image and consistent media coverage of our company’s
initiatives/programs/actions and objectives
Responding
to media inquiries for information release
Building
impactful public relations strategies that shape the public perception of our
organization
Maintaining
strong connections with media representatives
Key Skills & Requirements
Bachelor’s degree in a
relevant field—Marketing, Public Relations, Communications, Journalism, or
similar
4+ years of experience in
marketing or public relations managerial roles
Outstanding
analytical skills—being able to foresee challenges and come up with solutions
In-depth
understanding of social media
First-class
written and spoken communication
Budget
management skills
Track
record in Marketing, Product Development.
Excellent
understanding of Strategy and Communication.
How to Apply
If
you are up to the challenge and possess the necessary qualification and
experience; please send your CV only quoting the job title on the email subject
(Marketing PR & Event Officer – Hospitality) to jobs@corporatestaffing.co.ke before 19th May 2023.