Marketing Assistant
About the Role:
The purpose of this role is to execute brand strategy
across multiple platforms to:
Increase brand awareness and
visibility among our target market
Promote positive brand perception and
association while maintaining brand integrity
Grow market share and profitability to
meet market demand
Drive great customer experience
Required skills and
competencies:
Proficiency in Canva, Slidebean, and
Hubspot Marketing
Creativity and problem-solving
abilities
Adaptability to changes in the market
or industry
Key Responsibilities
Social media management: Using Canva to create visually
appealing graphics for social media posts, scheduling posts using Hubspot, and
monitoring and engaging with the audience on various platforms.
Content creation: Using Canva and Slidebean to
design marketing materials such as blog posts, articles, social media content,
email newsletters, and other promotional materials.
Market research: Gathering and analyzing data on
competitors, industry trends, and customer preferences using Hubspot’s research
tools to inform marketing strategies.
Website management: Regularly updating and maintaining
the company website, including creating and publishing new content using
Hubspot, ensuring smooth navigation, and optimizing SEO.
Email marketing: Planning, creating, and
executing email marketing campaigns using Hubspot, including managing mailing
lists and analyzing campaign performance.
Event planning: Organizing and coordinating
marketing events using Hubspot’s event management tools, such as webinars,
trade shows, or workshops, to promote Synnefa’s products and services.
Analytics and reporting: Collecting data on marketing campaigns
using Hubspot, analyzing their performance, generating reports, and providing
insights for future strategy improvements.
Design support: Assisting with the design and
production of marketing materials using Canva and Slidebean, including
brochures, presentations, and graphics for digital channels.
Administrative tasks: Supporting the marketing
department with day-to-day tasks such as managing calendars, scheduling
meetings, and organizing files and documentation using Hubspot and Slack for
communication and collaboration.
Public relations: Assisting with PR efforts using
Hubspot, such as monitoring media coverage, maintaining press lists, and
drafting press releases.
Required skills and competencies:
Planning and Coordination skills: Able
to prioritize & manage tasks resources to meet set deadlines and achieve
organizational goals
Communication skills: Receive and
process information from different organization’s stakeholders and give the
appropriate feedback accordingly for faster decision-making and action within
and without the company
Stakeholder Management: Capable of
maintaining good and amicable relationships with the people and organizations
that have most impact at the organization and its business
Interpersonal skills: – Able to
interact and relate well with different organization’s stakeholders within and
outside the company.
Articulate in speech: – Able to
clearly and effectively pass verbal information to different organization’s
stakeholders within and without the company.
Brand Management: ability to manage
the organization’s brand to build strong consumer awareness positive brand
associations and imagery that contributes to brand trial, usage and ultimately
loyalty
Attention to detail: Able to research,
receive and review information relevant to the organization and its business in
order to facilitate informed decision-making.
Analytical skill: Organize and collect
data in order to establish trends for effective decision making.
Minimum Qualifications
Bachelor’s Degree in Sales and
Marketing
1-2 years of Marketing experience and
1 year of Brand management
Member of MSK/CIM will be an added
advantage
Certificates in Hubspot Marketing will
be added advantage.
How to Apply
