Manager, Brand Development and Marketing
KEPROBA GRADE 3 – V/NO. 9/2023
Job Specification
The duties and
responsibilities of the officer will entail: –
Understanding the vision, aspirations
and perceptions, purpose, positioning and commitment of the nation brand – Kenya;
2
Prioritizing the value drivers and key
audiences in terms of how to govern the nation brand;
Working with all stakeholders in order
to develop and implement the Nation BrandingStrategy for Kenya;
Working with various stakeholders to
continually build and sustain the nation brand.
Collaborating with all stakeholders in
mobilizing resources for the Implementation and Monitoring of the defined
nation branding strategy for Kenya;
Working with the stakeholders to
promote the Kenya brand to its citizens both resident in Kenya and in the
diaspora, in order to enhance patriotism, national pride, social cohesion and
participation in nation building;
Working with Media and Publicity
function within the Agency to develop and execute integrated communications campaigns
targeting the public and other targeted consumer segments;
Continually monitoring country
branding trends including identification of risks and opportunities and advise
the Agency on corrective actions as necessary;
Developing the Agency’s and Kenya’s
brand guidelines and ensuring they are upheld at all times by stakeholders;
Constantly monitoring and analyzing
stakeholder needs and country branding trends through national and
international market insights and research;
Leading the department by budgeting,
planning and directing resources to achieve targets and objectives;
Building a highly effective team, by
leading, managing and motivating staff and by directing and coaching them where
appropriate, so that they achieve excellence in delivery.
Ensuring performance measures are
designed to evaluate performance of the branding function against the Agency’s
strategic plan;
Ensuring timely and comprehensive
reporting is done on work undertaken on a monthly, quarterly or annual basis
including for performance contracting;
Taking responsibility for the reports
emerging from the Branding Development & Marketing function and all
documentation sent to the Director and the CEO;
Playing a senior leadership role in
bringing along staff to support the delivery of targets and goals by developing
effective and strategic interpersonal and interdepartmental relationships;
Ensuring Departmental compliance with
the relevant Government laws, policies and the relevant ISO standard(s) and
procedures of the Agency.
Person Specifications
For appointment to this grade, an officer must have at least: –
Bachelor’s Degree in the field of
Marketing, Commerce or its equivalent from a recognized University;
Master’s Degree in Business
Administration, Marketing, Commerce or equivalent;
At least ten (10) years’ progressive
experience in Marketing/Branding three (3) of which must be at management
level;
Professional certification in
Marketing or related field;
Membership to a professional body of
marketing;
Fulfilling the requirements of Chapter
6 of the constitution; and,
Attended a management course lasting
not less than four (4) weeks.
How to Apply
The duly filled Job Application Forms and
copies of certificates, National ID, a detailed curriculum vitae, testimonials,
and other supporting documents should be submitted to careers@brand.ke not
later 8th June 2023 at 5.00pm. Only
shortlisted candidates will be contacted.
The successful candidates will be required to satisfy the
requirements of Chapter six of the Constitution of Kenya on leadership and
integrity by submitting clearance certificates from the following institutions.
Kenya Revenue Authority (Tax
Compliance Certificate)
Higher Education Loans Board (HELB)
Ethics and Anti-Corruption Commission
(EACC Clearance)
Directorate of Criminal Investigations
(Certificate of Good conduct)
Certificate from an approved Credit
Reference Bureau (CRB)
An attractive remuneration package commensurate with the
responsibilities of the position will be offered to the successful candidates.
KEPROBA is an Equal Opportunity Employer committed to
diversity and gender equality. Persons living with HIV/AIDs, disabilities and women are
encouraged to apply. Any form of
canvassing will lead to automatic disqualification.
