Brand Manager, Business Marketing
Reporting to the Marketing
Manager, the role holder is expected to have the breadth and depth to develop
and implement strategies for several business segments. At this level they must
also be able to oversee a wide array of roles including branding,
communication, product development, online and offline promotions and
commission market research. They would achieve this by leading the development
and execution of all the brand plans and marketing initiatives within business
and support units. These brand plans are developed in collaboration with the
Business Unit heads and are aimed at creating awareness and uptake of the
existing and/or new products and services, to deliver on the Bank’s growth
strategy and overall Business unit objectives. This role is a senior role, and
the incumbent must be able to build relationships with Business leaders and
hold their own by proactively understanding their business and bringing new
ideas to them instead of just ‘order’ taking.
Key Responsibilities
Developing
annual brand plans for differentiated complex and diverse product lines, as
well as executing tactical initiatives for the products’ marketing in a
seamless manner.
Working
closely with relevant departments and business units, convene quarterly site
visits across all branches, with relevant vendors, to ensure the standards of
the brand are maintained at all times across all brand touch points.
Develop
and leverage on strategic partnerships to catalyze product branding, visibility
and uptake across the target markets.
Work
collaboratively with the MCC teams to bring the approved marketing programs to
life i.e. events, digital marketing, communications, PR support, etc.
Responsible
for budget planning, control and expense tracking of all projects to ensure
they are delivered within budget, and within policy, to meet the objectives
across their Business Units.
Uphold
the brand guidelines across the Group and all business units as well as all
Bank’s touch points, communicating across the business as a champion of the
company’s brand guidelines, solidifying partnerships with business unit leaders
to secure brand identity and maintain brand integrity
Reviewing
and enhancing all communication materials and collateral within the business to
ensure adherence and consistency to the overall Brand Positioning, Values and
Identity Standards.
Convening
regular progress review meetings with advertising, media, PR and experiential
agencies, to ensure tracking of all ongoing projects, and manage work progress
on an ongoing basis.
Continuous
monitoring of 3rd party performance and sharing findings to inform annual
reviews and SLA management.
Continuous
evaluation of all marketing activities (including activation analysis,
advertising campaigns, return on investment etc) – documenting learning’s and
ensuring they are factored in the development of subsequent initiatives.
Qualifications
For the above position,
the successful applicant should have the following:
A
bachelor’s degree in marketing, Advertising or Business-related degree
At
Least 5 years’ experience managing a brand or product portfolio and supported
by a track record.
At
Least 2 years’ experience in Creative Agency.
The above position is
a demanding role for which the Bank will provide a competitive remuneration
package to the successful candidate. If you believe you can clearly demonstrate
your abilities to meet the criteria given above, please log in to our
Recruitment portal and submit your application with a detailed CV.
To be considered your
application must be received by Monday 29th May 2023
Qualified candidates with
disability are encouraged to apply.
Only short-listed
candidates will be contacted.
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