Senior Digital Marketing Officer
The Position
The holder of this role
will be part of a team that develops integrated digital marketing strategies.
The duties of the role will include planning and managing digital marketing
campaigns that promote the company’s brand, products, and services on digital
and social media platforms.
Key Duties and
responsibilities
- Interface with Business and
create digital campaigns and strategies that support product awareness,
product uptake and acquisition.
- Coordination of end-to-end
execution of digital marketing campaigns and initiatives including
ideation, creation of collaterals, distribution of collaterals in various
online media platforms and in multiple media formats
- Develop, create, and manage
engaging content that aligns with our brand strategy, and addresses the
needs and interests of our multiple stakeholders.
- Keep in line with new and
emerging digital trends, marketing strategies and approaches to ensure the
brand remains in touch with the online audience while delivering relevant
and engaging content.
- Measure and report performance of
all digital marketing campaigns and assess against goals (KPIs and ROI) and share impact analysis reports
- Coordinate
with agency and digital media buy experts to improve marketing results.
- Grow
the brand’s influence on the online space while also increasing brand
loyalty and awareness.
- Drive
traffic and business growth through digital and social media platforms
- Coordinate
online lead generation activities & campaigns
- Plan
and execute all web, SEO, email marketing, social media and display
campaigns
- Drive
organic growth of websites through SEO and pay per click
campaigns and evaluate important metrics that affect our website
traffic, service quotas, and target audience
- Identify
trends and insights, and optimize spend and performance based on the insights
- Research
on emerging online marketing including mobile, social media, and other
digital channels
- Coordinate
the design, build and maintain our social media presence
- Contribute
to social media engagement and brand awareness campaigns
- Creation
and execution of email-based marketing campaigns
- Prepare
accurate reports on our marketing campaign’s overall performance.
Qualifications, Knowledge and Experience
- Degree
in communications, marketing or relevant field
- 3
years’ experience in a similar role
- In-depth
knowledge of marketing on digital and social media platforms, best
practices, and digital media planning.
- Website
analytics, data and sentiment analysis
- Training
and certification in digital marketing an added advantage
Qualities
- Passion
for brand building and creativity are very important attributes for this
role
- Ability
to manage multiple projects in a fast-paced, deadline-driven environment
- The
candidate must have the discipline in execution and follow up of campaigns
to achieve desired results
- Strong
skills in online marketing, branding, social media marketing and copy
writing are essential for the role
How to Apply
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