Title: Marketing and PR Manager,
Industry: Hospitality,
Location: Nairobi,
Gross Salary: Competitive,
Our client in the hospitality
sector is seeking to hire a Marketing and PR Manager to efficiently oversee the
complementary duties of the public relations and marketing departments as well
as to enhance brand reputation through the development of thorough marketing
strategies and stakeholder management. The Marketing and PR Manager will also
be responsible for overseeing, coordinating, and putting into action key
product development and marketing strategies to increase the company’s equity
and market share.
Key Responsibilities
- Developing marketing plans that incorporate
traditional and online marketing techniques to reach target audiences
- Managing the implementation of marketing campaigns
by creating ads, brochures, flyers, social media posts, and other promotional
materials
- Developing new products or services based on current
trends in the industry
- Analyzing competitive products or services to
identify potential areas for improvement or change in order to gain market
share
- Coordinating publicity events such as trade shows,
community events, or social gatherings where potential customers can get
acquainted with the brand
- Developing advertising strategies, such as print ads
or commercials, that promote products or services to a specific audience
- Planning strategies for making a company or product
recognizable in the marketplace
- Developing an effective online presence for a brand
through websites, blogs, social media channels, and other online platforms
- Measuring the success of marketing campaigns by
analyzing sales figures, customer feedback, and any other factors that
indicate whether objectives were met
- Overseeing all marketing activities related to
advertisement and sales promotion
- Analyzing the market to identify the target audience
and current market trends
- Occasionally assessing [the product/service] to
determine if any adjustments are needed to match customers’ demands
statistics
- Ensuring a positive public image and consistent
media coverage of our company’s initiatives/programs/actions and objectives
- Managing a team of Public Relations Specialists and
assisting in the creation of press releases and social media posts that
preserve our reputation
- Responding to media inquiries for information release
- Building impactful public relations strategies that
shape the public perception of our organization
- Maintaining strong connections with media
representatives
Key Skills & Requirements
- Bachelor’s
degree in a relevant field—Marketing, Public Relations, Communications,
Journalism, or similar
- 5+
years of experience in marketing or public relations managerial roles
- Outstanding
analytical skills—being able to foresee challenges and come up with
solutions
- In-depth
understanding of social media
- First-class
written and spoken communication
- Budget
management skills
- Track
record in Marketing, Product Development.
- Excellent understanding of Strategy and
Communication.
- Proficient in Microsoft Office and project
management software
How to
Apply
If
you are up to the challenge and possess the necessary qualification and
experience; please send your CV only quoting the job title on the email subject
(Marketing and PR Manager – Hospitality) to careers@muthuhotelsmgm.com before 19th May 2023.