Vacant Position: Digital Marketer
Location: Along
Tala Road Runda, off Kiambu Road, Nairobi.
Job
Type: Fulltime
Indepth
Research Institute builds the capacity of people, processes, and systems for
organizational success and growth as well as nurturing a thriving ecosystem.
We
do this through our four lines of services i.e. Corporate Training and
Development, Data Analytics Services, Social and Market Research, and
Management Advisory.
Job
Responsibilities:
Our
ideal candidate should:
· Develop
and execute a digital marketing strategy for IRES.
· Design
digital media campaigns aligned with business goals.
· Create
email-marketing campaigns to promote products or services.
· Create
a database of emails for lead generation.
· Writing
for webpages, blogs, and social media
· Generating,
editing, publishing and sharing content (original text, images, and video or
blog posts) daily and encouraging community members to take action and manage
e-communication on social media platforms.
· Propose
copy concepts and present underlying strategic thinking to business leaders
· Writing
various copy options and modifying copy until the objective of a campaign is
achieved
· Write
high-engagement social media content that reflects our brand’s
· Develop
engaging online content including clickbait, forums, videos, graphics, and
blogs; monitor and analyze the content success
· Produce
error-free content that adheres to the company’s style guidelines
· Generate,
edit, publish, and share content (original text, images, and video or blog
posts) daily and encourage community members to take action and manage
e-communication on social media platforms.
Qualifications and Experience
· Should
have at least a Degree in Marketing, Journalism, Communications, and Public
Relations or any related course.
· 1 year
or below experience in Digital marketing in the areas of mass emails, SEO/SEM,
and blogging in any fast-paced company.
· Email
marketing and drip emails campaigns
· Blogging
· Content
Development
· Social
Media Marketing
· Prior
experience in content marketing, content growth, and SEO
· Intermediate
Graphic design
· Intermediate
WordPress and web development skills
· Intermediate
Video Editing, Animation, and Photo Editing
· Proficiency
with website analytics tools (Google Analytics);
· Knowledge
in the area of Digital Advertising, buying, and planning media;
· Google
Ads Certification required
How to
Apply:
