Communications & Marketing Manager
Key Responsibilities:
Communications & Marketing Business Plan
- Develop and implement
Context-driven and integrated communications and marketing business plan
that supports organizational strategy (at national and Partnership
levels), and that strongly directs and positions WV Kenya for resource
growth, “voice,” policy positions, trust, reputation, and influence to
internal and external stakeholders (government, media, private sector,
academia, health/water/education/livelihoods sectors, non-governmental
organizations and the WVI Partnership). This business plan will identify
the key communications and marketing needs of World Vision Kenya, while
setting and steering strategic communications and marketing goals and
processes that are contextualized to and in alignment with its core
ministry functions and goals and to that of Our Promise.
- Build a high performance
communications & marketing function that is managed, structured,
focused and resourced for productive and quality work.
- Execute and ensure strong
monitoring and evaluation of the plan, including ensuring deliverables
that are continuously improved.
- Provide advice, guidance and
support to the National Director as a communications and organizational
leader
- Ensure senior and
cross-functional teams have broad understanding of how communications
integrates with and strengthens organizational strategy, programming,
operations, resource acquisition, and support functions.
- Support the WVK National
Resources Development (NRD) Committee of the Executive Board as a
technical resource support
- Provide spiritual leadership and
input to the organization and guidance to the communications and marketing
department
Partnerships and Strategic External Engagement
- Develop Evidence-based content
for resource generation, sponsorship transformation and ministry
- Ensure that external engagement
business planning is mapped, developed and implemented in partnership with
advocacy team
- Create an organization external
engagement plan to enable WVK’s Leadership to further cultivate and
enhance meaningful relationships with targeted, high-level external
audiences for the purpose of building country partnerships and expanding
financial support.
- Seek and identify local &
global influencers who can serve as ambassadors for WVK in reaching out to
external stakeholders
- Recognize internal and external
communications opportunities and solutions, and define and execute
appropriate strategies to support country team
- Upon delegation from the National
Director, act as a key outward-facing ambassador of the organization at
public events, conferences, meetings, etc.
- Support SLT’s relationship
management efforts with donors, corporations and high level government
officials
- Exercise judgment to prioritize
WVK’s media opportunities, and prepare talking points, speeches,
presentations and other supporting materials, as needed
Marketing and Fundraising
- Develop a high performing
marketing function to build organizational capacity to raise local
sources of funding to better and more sustainably support the ministry
World Vision
- Provide strategic direction for
business development to pursue funding, through support in the
development and implementation of the external engagement plan as well as
via identification of resources, key stakeholders and relationship
building and management;
- Work with Business Development
Unit to develop related capacity statements, funding proposals, with
particular focus on the private sector, philanthropists and Kenyan high
net worth givers.
- Manage the production and
provision of high quality information resources and materials for donor
and public engagement
Social Media Marketing
- Develop and oversee effective
social and multimedia strategy across channels
- Leverage channels like Twitter,
Facebook, Instagram, YouTube, etc to grow WVK’s brand awareness and
continuous brand building
- Leverage social advertising and
engagement for resource mobilization
Reputation Risk & Influence Management
- Strategically position World
Vision in mainstream and social media to mobilise public support for
social and policy change
- Ensure reputational risks are
managed in an agile and proactive way, in line with WVI global standards
- Identify national, regional and
international events for WVK’s Senior Leadership that offer opportunities
for networking and influence
- Work with WVK National Director
and country team to identify communications challenges and emerging issues
faced by WVK’s country programs
Internal Communications
- Develop a strong internal
communications function that mobilizes staff for strategy, ministry
execution and impact
- Working with the People &
Culture (HR) department develop robust internal communications that engage
all WV Kenya staff to support the desired organizational culture.
Others
- Participate in Trans teams and
support other initiatives by partners in the spirit of integration
- Any other duties as might be
assigned from time to time
Qualifications
- Master’s degree in Political
Science / Communications / Public Affairs/ Journalism or similar field
- Minimum 7 years’ experience in,
and a track record of, strategic communications/marketing/external
engagement in the private and/or public sector, including experience in
developing relationships with the private sector and government
- Experience leading and managing
communications and production teams in international NGOs or Creative
Industries
- Ability to build productive
relationships with internal and external stakeholders
- A track record of managing or
leading resource mobilization programs
- Strategic thinker,
entrepreneurial spirit and willingness to do what it takes to “get the job
done”
- Ability to travel, both
regionally and internationally, if needed
- Excellent written, verbal and
interpersonal communication skills
- Thorough knowledge of
international development and the communication and media industry
- Advanced Photo and Video
production, editorial, graphic design and media skills
- Proven experience of training and
capacity building of others
- Advanced level of computer
proficiency, Mac and PC, including editing skills across
- Adobe and Apple software for
video, photo, media, design
- Experience working with children
and youth
- Spiritual maturity, interfaith
knowledge and a biblical worldview – Ability to articulate and model WV’s
Christian identity and mission in an inclusive way.
- Demonstration of well-developed
interpersonal skills, excellent communication skills, both verbal and
written.
- Self-management/resilience and
emotional maturity.
- Team player
LICENCE & REGISTRATION
- Member of Public Relations
Society of Kenya, Marketing Society of Kenya or any other relevant
professional body
Skills , Knoweledge
& Experience
- Exceptional writing skills and
public speaking skills
- Fluent in English
- Effective personal organisation
skills
- Team management: build a high
performance through the leading of; goal setting, prioritization, process
management, and relationship management
- Inclusive and collaborative
approach
- Strong IT skills (including Word,
Excel, Outlook)
How to Apply