Our Client, a leading Retail clothing Manufacturer in Kenya seeks to recruit a Brand Marketing Communications Manager.
Reports to: CEO
Location: Nairobi
Job Purpose: The Brand Marketing & Communications Manager will be
primarily concerned with developing and implementing the Company’s marketing
and communications strategy.
The role requires a combination
of strong marketing, branding and communication skills.
You will lead our marketing
functions, helping to drive strong business results – and working towards our
goal of becoming the leading brand.
You will have primary
responsibility for customer acquisition and brand engagement and your main
focus will be ensuring that our marketing and communication engagement efforts
align for success.
You will be responsible for
delivering integrated marketing programmes across our various channels (digital
& brick-and-mortar), driving awareness, new customer acquisition, retention
and loyalty, brand equity, awareness and engagement.
You will be tasked with
handling the company's image through marketing campaigns, visual identity,
compelling messaging and thoughtful partnerships.
You will also oversee the
marketing aspects of new product offerings & store openings and will work
to ensure that our brand is widely understood both internally and externally.
Key Responsibilities
Revenue Generation & Market Share
- Develop strategic direction and plans with regard to all
marketing and communication functions in order to achieve objectives
relating to revenue, profitability and market share
- Continuously assess reputational risks and make
recommendations based on a thorough analysis of all factors involved Job
Description.
- Oversee Company’s online sales.
Marketing & Communications Strategy
- Develop, execute and analyze the Company’s marketing strategy
and plans, including promotions and acquisition campaigns
- Test progressive and innovative ideas to position the brand
including original campaign concepts that will help tell the Company story
and generate revenue, buzz, and brand love
- Develop, oversee and deliver on ambitious Customer
Acquisition & Retention Strategies including Customer Loyalty Programme.
- Ensure both quantitative and qualitative data is effectively
used in all marketing and communications decision making.
Content & Social Media
- Oversee the development and execution of Vivo’s content
strategy across our platforms (internal and external) with the aim of
building brand awareness and driving community engagement
External Collaboration
- Seek, manage and grow mutually beneficial relationships with
key external partners
- Develop partnerships with like-minded and complimentary
brands to drive customer acquisition while engaging our target community.
Project & Financial Management
- Manage Company’s annual marketing budget and creatively
deploy resources to maximize our impact.
- Establish realistic and meaningful KPIs, ensuring value for
money across marketing and communications activities.
- Maintain Marketing to Revenue Ratio.
Leadership / Management
- Provide positive leadership by communicating the company’s
vision, mission, goals, objectives and policies to the marketing &
communication team, translating them into understandable performance
indicators and targets for each individual team member.
- Manage, motivate and measure the performance of the marketing
team to ensure KPIs and targets are met, including through clearly
assigning duties, and ensuring monthly one-on-ones and quarterly
performance reviews are held with each team member,
- Drive succession planning, pre-empting the need for and
managing change as necessary.
- Hire and train marketing & communications team staff.
Provide individual support to new team members – ensuring a full induction
is provided and adequate support given during their learning curve.
Develop skills of the teams – identify individual training needs as well
as encouraging effective teamwork, giving recognition and praise wherever
possible.
- Deal with team performance issues promptly and appropriately,
partnering with HR as necessary.
Professional / Academic Background
- At least a Bachelor’s degree in Marketing, Business
Administration, or its equivalent.
- At least 10 years’ experience at a management level in a
marketing or communications role in a reputable organisation.
- Tech Savvy.
- Demonstrated experience managing and training staff.
- A deep understanding of how to use data to drive decisions.
Essential Skills & Knowledge
- Marketing & Communication – Strong marketing and
communication skills in order to give sound advice and counsel. Must be
able to lead group-wide transformation initiatives and translate detailed
information into clear, concise and accessible messaging. Ability to
present reports and information to senior management.
- Commercial Understanding – Strong understanding of the
company’s business model in order to provide an independent perspective
and to constructively contribute to the overall plans, ensuring that
business decisions are grounded in and supported by solid marketing and
communications strategies.
- Strategy & Stakeholder Management – You will support
strategy development and help enable its execution. This will include
analyzing macroeconomic trends, and incorporating both financial and
non-financial information, and will need demonstrated skills, knowledge
and experience in the design and execution of marketing plans and
strategies. You will also be expected to communicate our business strategy
and progress to external stakeholders and investors. Strong
internal/external stakeholder management skills.
- Accuracy – Ability to perform work accurately and thoroughly.
- Commitment to working with shared leadership and in
cross-functional teams.
Essential Attributes
- Decision making: Willingness and ability to make big picture
decisions that are in the best interest of the entire company. Ability to
appropriately review both quantitative and qualitative data and come to
sound conclusions.
- Problem solving: A problem-solving mindset to any challenging
situation.
- Working Under Pressure – Ability to deliver against set
objectives while operating on some occasions in stressful situations.
- Shared leadership & strong team player: Commitment to
working in teams. Proven ability to successfully work in a highly
cross-functional matrix environment.
- Able to gain trust, respect and confidence quickly and
effectively.
- Agility: Ability to work in a fast-paced environment and
adapt to rapid change, including the ability to deal with shifting
priorities.
- Enthusiasm: Energy and determination to achieve results.
To Apply:
Applicants who meet the
requirements stated above should send their updated CV and cover letter
(indicating why you feel you would be a good fit) with a day –time Telephone
number to the email address: jobs1@hcsaffiliatesgroup.com with Brand Marketing
& Communications Manager on the Subject line.
Only shortlisted candidates
will be contacted.
