Company: Rattan Direct & Lifestyle Furniture
Job
Title: Trade
Marketing Manager
Industry: E-Commerce
Online Retail Business
Location: Nairobi
Salary: Competitive
As
a major retailer within the UK outdoor furniture market, Rattan Direct are
looking for a highly motivated and enthusiastic Trade Marketing Manager to join
our team.
The
ideal candidate role will be pivotal in executing the multi-channel trading
strategy with a goal to drive growth outside the website, executing the
marketing and ecommerce plans across UK marketplaces.
Responsibilities
· Responsible
for managing and delivering the marketplace financial goals for Rattan Direct
and Lifestyle Furniture, creating and implementing roadmaps that align with
wider business activities.
· Oversee
the marketing and advertising activity across marketplace channels maximising
performance and return on investment. Apply effective planning and tactical
trading activities across each channel.
· Continuously
monitor marketplace performance and identify product, service, or marketplace
issues, and resolve. Identify new marketplace opportunities.
· Develop
and manage relationships and processes with marketplace account managers.
Manage day to day trading and operations with external partners.
· Responsible
for managing and delivering the Refurbished Products Category financial goals.
Deliver and exceed the revenue objectives for discontinued/finished goods and
refurbished products across channels such as Amazon, eBay, Wayfair etc. Leading
pricing, allocation, and distribution.
· Work
directly with the wider marketing and sales team to feed into marketing and
sales plans, including promotional opportunities, pricing optimization, and
content creation.
· Attend
Trading Meetings with Demand Planning, Sales, and Finance to forecast and
deliver sales/margin targets. Work cross-functionally with internal and
external stakeholders to ensure promotions are well merchandised and drive a
positive uplift in sales.
· Work
with the Junior Marketing Executive to oversee the creation of assets such as
infographics using Canva with a view to improve listing KPIs on marketplaces
and drive in-channel advertising and channel specific campaigns.
· Support
the Insight Group with relevant insights into digital shopper behaviour and
trend analysis to optimise overall category and marketing strategies.
Key
Requirements:
· Build
effective working relationships with a variety of different stakeholders.
· Generate
actionable insight from a range of data.
· Understand
and segment a customer base.
· Develop
and sell concepts based on data and insight.
· Understand
and manage budgets and P&Ls.
· Experience
in digital marketing, ideally with marketplace or account management
experience.
· Experience
working closely and/or partnering with cross functional teams especially,
supply and logistics, digital analytics, creative and category teams.
· Experience
working in a daily trading environment with daily pacing.
· Advanced
proficiency in Microsoft Excel, Word, PowerPoint, and Outlook preferred.
· Strong
team player, approachable and supportive.
· Knowledge
and understanding of important digital performance metrics such as Traffic
& Conversion analysis, Click through rate, ROAS etc.
· Hands-on
mentality, dynamic and collaborative personality, interest of working in a fast
paced and continuously changing environment.
· Creative
thinker who is not afraid to challenge the status quo.
How to
Apply
If
you meet the above criteria kindly apply through THIS LINK.
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